# Matriarchal Ice Creams eCreamery's Mother's Day Treats Celebrate Moms and Grandmas By Laura McQuarrie | Published 2014-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mothers-day-treats References: [style](http://www.style.com/style-hunter/2014/05/mothers-day-gifts/) & [ecreamery](http://www.ecreamery.com/mothersday.html) eCreamery has an [ice cream boutique](https://www.trendhunter.com/trends/bold-spoon-creamery) in Omaha, Nebraska, as well as an impressive online store that's chock full of personalized options for [Mother's Day treats](https://www.trendhunter.com/trends/cutter-squidge-mothers-day). With a love for gifts and ice cream, the parlor was opened and now contains a huge range of ice cream collections, premium 'Mother's' and 'Grandmother's' collections, as well as packages that include only [sorbet and gelato](https://www.trendhunter.com/trends/tillamook-ice-creams), if that's more to Mom's taste. As well as delicious flavors like sea salt caramel with chocolate covered pretzels, the ice cream tubs are labeled with names like 'Made with Love for Mom' and 'Mom's Tub of Hugs,' so that Mom will be delighted even before she gets into the ice cream. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Treats:** Opportunity for food and gift industries to create customizable and personalized items for special occasions like Mother's Day. - **Niche Collections:** Potential for ice cream and dessert industries to create appealing collections for specific audiences such as mothers and grandmothers. - **Emotional Branding:** Chance for brands to focus on emotional marketing and branding to form a deeper connection with their customers on special occasions like Mother's Day. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage industry to offer personalized food items for special occasions and fulfill the markets demand for creative and customized products. - **Gifts and Souvenirs:** Chance for gift and souvenir industry to explore more personalized and customizable options for gifts on special occasions such as Mother's Day. - **Marketing and Advertising:** Potential for marketing and advertising industry to focus on emotional marketing and branding for special events like Mother's Day and create a deeper connection with the audience. ## Related on Trend Hunter - [Floral Springtime Ice Creams](https://www.trendhunter.com/trends/the-flowers-series.md) - [Specialty Parental Candy Gifts](https://www.trendhunter.com/trends/norman-love-confections-mothers-day.md) - [Elevated Mother's Day Cookies](https://www.trendhunter.com/trends/last-crumb-1.md) - [Mom-Appreciating Gift Packs](https://www.trendhunter.com/trends/momappreciating-gift-packs.md) - [Mammoth Mother's Day Desserts](https://www.trendhunter.com/trends/mother-of-all-desserts.md) - [Chocolatier-Approved Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-creams-sees-candies.md) - [Edible Artist-Created Gifts](https://www.trendhunter.com/trends/mothers-day-artist-collection.md) - [Senior-Inspired QSR Treats](https://www.trendhunter.com/trends/grandma-mcflurry.md) - [Bake Shop-Themed Ice Creams](https://www.trendhunter.com/trends/graeters.md)