# Branded Mother's Day Recipes Diageo's Mother's Day Recipes Include Artisan Bread and Affogato By Jana Pijak | Published 2020-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mothers-day-recipes References: [diageo](https://www.diageo.com/) These [Diageo](https://www.trendhunter.com/trends/readytoserve-cocktails) Mother’s Day recipes and cocktails were released by the alcohol brand in celebration of the upcoming holiday. As a result of ongoing social distancing efforts during the COVID-19 pandemic, many will be spending time with their loved ones virtually this Mother's Day, making these DIY, at-home recipes all the more inspiring. In addition to spotlighting its Guinness Bread recipe -- infused with the iconic Guinness beer -- Diageo also offers a decadent dessert option with its [Bailey’s](https://www.trendhunter.com/trends/seasonal-easter-products) Affogato that boasts Bailey's Original Irish Cream, espresso and rich vanilla ice cream. For cocktail fans, the spirits brand unveils a CÎROC Peach Bellini recipe -- a simple blend of refreshing CÎROC Peach vodka with chilled Champagne that is served in a champagne flute for those looking to make Mother's Day brunch extra special this year. Image Credit: Diageo ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Celebrations:** Opportunity for businesses to provide DIY, at-home recipes and cocktails to enhance virtual celebrations during special occasions. - **Infused Recipes:** Innovative ways for brands to incorporate their products into recipes, such as Guinness-infused bread, creating unique flavor experiences. - **Specialty Cocktails:** Increasing demand for creative cocktail recipes, like CÎROC Peach Bellini, that can be prepared at home to elevate festive occasions. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunity for alcohol brands to provide exclusive recipes that showcase their products and encourage at-home mixology. - **Food and Beverage:** Food and beverage industry can create partnerships with alcohol brands to offer unique recipes that combine their products for a delightful dining experience. - **Virtual Events:** Companies specializing in virtual events can collaborate with alcohol brands to enhance their online celebrations with customized recipes and cocktails. ## Related on Trend Hunter - [Mother's Day-Themed Cocktail Recipes](https://www.trendhunter.com/trends/delightful-cocktail-recipe.md) - [Mom-Specific Martini Kits](https://www.trendhunter.com/trends/martinis-with-mom.md) - [Classy Gin Cocktails](https://www.trendhunter.com/trends/classy-gin-cocktail.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Award-Winning Drink Recipes](https://www.trendhunter.com/trends/keegan-mcgregor.md) - [Father’s Day Cocktail Recipes](https://www.trendhunter.com/trends/fathers-day-cocktail-recipe.md) - [Co-Branded Mother's Day Products](https://www.trendhunter.com/trends/the-happy-can.md) - [Romantic Cocktail Recipes](https://www.trendhunter.com/trends/fiveyear-barrel-aged-rum.md) - [Brunch Cocktail Kits](https://www.trendhunter.com/trends/brunch-in-a-cup.md)