# Recordable Fried Chicken Packaging The New KFC Bucket Lets Customers Record Mother's Day Messages By Katherine Pendrill | Published 2016-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mothers-day-messages References: [brandeating](http://www.brandeating.com/2016/05/kfc-canada-offering-recordable-bucket-for-mothers-day.html) & [kfc](http://www.kfc.ca/Promos/MothersDay) On Sunday, May 8th, [KFC Canada](https://www.trendhunter.com/trends/bucket-lid) will be offering customers a special bucket that allows them to record Mother's Day messages. While KFC may not seem like an obvious choice for a Mother's Day meal, the holiday is actually one of the chain's most profitable days. This year, KFC is taking advantage of the Mother's Day crowd by giving customers a unique way to show mom how much they care. The new recordable bucket will be available to those who order the [Mother's Day Feast family meal](https://www.trendhunter.com/trends/family-feasts) on Sunday, May 8th. Unlike the chain's traditional fried chicken packaging, the lid of the new bucket includes a push button recorder for dictating thoughtful Mother's Day messages. The technology is similar to that of a recordable greeting card, however the interactive KFC bucket also comes with an meal on the inside. Like [previous promotions launched by KFC](https://www.trendhunter.com/trends/kfc-holiday-feasts), the message-recording buckets give customers a new reason to visit the chain on holidays and special occasions. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Recordable Packaging:** The trend of recordable packaging allows brands to engage customers in a unique and personalized way, creating a memorable experience. - **Interactive Promotions:** Interactive promotions, such as the recordable KFC bucket, drive customer engagement and generate excitement around holidays and special occasions. - **Emotional Branding:** Brands can leverage emotional branding by allowing customers to record personal messages, fostering a deeper connection with the product or service. ### Who This Affects Most - **Fast Food:** Fast food chains, like KFC, can use recordable packaging as a way to differentiate themselves in a competitive market and attract customers on special occasions. - **Packaging:** The packaging industry can explore opportunities in developing innovative and customizable packaging solutions that provide interactive and engaging experiences for consumers. - **Advertising and Marketing:** The advertising and marketing industry can explore creative strategies to leverage recordable packaging as a way to enhance brand visibility and customer loyalty. ## Related on Trend Hunter - [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md) - [Resealable Fast Food Buckets](https://www.trendhunter.com/trends/kfc-bucket-ware.md) - [Mother's Day QSR Campaigns](https://www.trendhunter.com/trends/kfc-nuggets-of-appreciation-meal.md) - [QSR-Backed Holiday Promotions](https://www.trendhunter.com/trends/kfc-2k.md) - [In-Suite Savory Waffles](https://www.trendhunter.com/trends/mom-flies-the-coop.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md) - [Sweet-And-Savoury QSR Meals](https://www.trendhunter.com/trends/chicken-waffles.md) - [Knitted Chicken Bucket Covers](https://www.trendhunter.com/trends/bucket-hugger.md)