# Jewelry Brand Cupcake Collaborations Kendra Scott Worked with Sprinkles on a Mother’s Day Gift Set By Katherine Pendrill | Published 2020-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mothers-day-gift-set References: [bakemag](https://www.bakemag.com/articles/13312-sprinkles-cupcakes-teams-up-with-kendra-scott-for-mothers-day-gift-set) & [sprinkles](https://sprinkles.com/sprinkles-cupcakes-bake-shop/kendra-scott-x-sprinkles-mothers-day-gift-set) Few things bring joy like jewelry and cupcakes, which is why the [Kendra Scott](https://www.trendhunter.com/trends/kendra-scott) x Sprinkles Mother's Day Gift Set is the perfect pairing. To help consumers celebrate Mother's Day 2020, the fashion and jewelry brand Kendra Scott teamed up with [Sprinkles Cupcakes](https://www.trendhunter.com/trends/patchology-x-sprinkles) for a sweet collab. The new Kendra Scott x Sprinkles Mother's Day Gift Set is a set of a dozen freshly baked Sprinkles cupcakes decorated with Kendra Scott designs. Inside the box are red velvet, sprinkle, strawberry, and dark chocolate cupcakes. Each tasty treat is then topped with a Kendra Scott medallion decoration. The gift set also comes with Kendra Scott's Everlyne Pink Cord Bracelet in Rose Quartz, which features a braided cord, rose quartz gem, medallion accent, and two playful tassels at the end. The gift set is available for pre-order now through April 27th for curbside pickup at Sprinkles retail locations over the Mother's Day weekend. Image Credit: *Sprinkles Cupcakes.* ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 41% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Gift Sets:** Opportunity for brands to collaborate and create unique gift sets that combine different products or services. - **Branded Culinary Experiences:** Brands can partner with food establishments to create special culinary experiences that incorporate their products or designs. - **Customized Packaging:** Brands can offer personalized packaging options to enhance the gifting experience and add value to their products. ### Where This Applies - **Fashion and Jewelry:** Fashion and jewelry brands can explore collaborations with food and beverage companies to create unique gift offerings. - **Food and Beverage:** Food and beverage establishments can partner with fashion and jewelry brands to offer exclusive gift sets and experiences. - **Packaging and Design:** Companies specializing in packaging and design can provide customized solutions for brands looking to enhance their gift offerings. ## Related on Trend Hunter - [Memorable Floral Fragrances](https://www.trendhunter.com/trends/kendra-scott.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Edible Artist-Created Gifts](https://www.trendhunter.com/trends/mothers-day-artist-collection.md) - [Frosting-Filled Chocolate Cups](https://www.trendhunter.com/trends/cupcake-cups.md) - [Lush Limited-Edition Gift Bundles](https://www.trendhunter.com/trends/urbanstems-x-goldbelly.md) - [Bakery Brand Beauty Products](https://www.trendhunter.com/trends/sprinkles-cupcakes-beauty-products.md) - [Delicate Jewelry Collaborations](https://www.trendhunter.com/trends/monique-lhuilliers.md) - [Cupcake-Flavored Chocolate Bars](https://www.trendhunter.com/trends/sprinkles-chocolate-bars.md) - [Hybrid Snickerdoodle Cookie Cupcakes](https://www.trendhunter.com/trends/snickerdoodle-cookie-cupcake.md)