# Candid Mother's Day Cards Poise Launched a Mother's Day Card Collection with Katherine Heigl By Laura McQuarrie | Published 2025-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mothers-day-card-collection References: [roastbrief.us](https://roastbrief.us/poise-and-katherine-heigl-introduce-limited-edition-mothers-day-cards-to-get-real-about-bladder-leaks-with-humor-and-honesty/) & [poise](http://www.poise.com/)  In collaboration with actress and brand ambassador Katherine Heigl, Poise launched a limited-edition [Mother's Day card collection](https://www.trendhunter.com/trends/teleflora-if-youve-worried) that humorously touches on unspoken changes to women's health after becoming a mother by sharing real, relatable messages. The cards include messages like "To the mom I adore, sorry I might have weakened your pelvic floor." More than 50% of women experience bladder leaks, yet many are unaware that childbirth, [perimenopause, and menopause](https://www.trendhunter.com/trends/pads-and-liners) can be key contributors. These lighthearted Mother's Day cards celebrate moms and spark conversations about overlooked parts of women's health experiences. These cards are available for a limited time, while supplies last, and each four-pack comes with a trial pack of two [Drop](https://www.trendhunter.com/trends/medase-cocktails) Daily Poise liners. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 20% | Freshness: 40% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Humorous Health Awareness:** Using humor in health-related messaging can effectively engage audiences and reduce stigmas around sensitive topics. - **Celebrity-driven Brand Collaborations:** Partnering with well-known personalities can amplify brand awareness and personalize marketing campaigns. - **Limited-edition Product Releases:** Creating exclusivity through time-limited product launches can drive consumer interest and urgency. ### Who This Affects Most - **Women's Health Products:** Innovations addressing overlooked women's health issues can offer significant market potential and social impact. - **Greeting Card Industry:** Expanding greeting cards to include culturally relevant and health-oriented messages can refresh consumer interest. - **Celebrity Marketing:** Celebrities as brand ambassadors can be a powerful tool for shifting public perception and increasing engagement. ## Related on Trend Hunter - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Spring-Themed Mother's Day Capsules](https://www.trendhunter.com/trends/lacey-chabert-collection.md) - [Celebratory Mother’s Day Collections](https://www.trendhunter.com/trends/mothers-day-collections.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Mom-Targeted Menstrual Pads](https://www.trendhunter.com/trends/liv-by-kotex.md) - [Destigmatizing Perimenopause Series](https://www.trendhunter.com/trends/i-wish-i-knew.md) - [Collaboration Mother's Day Campaigns](https://www.trendhunter.com/trends/jergens-skincare.md) - [Mother-Targeted Menstrual Pads](https://www.trendhunter.com/trends/carefree-pads.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md)