# Celebrity Mother’s Day Campaigns Georgia May Jagger and Jerry Hall Star in This Festive Camp By Lacey-Jane Walsh | Published 2013-05-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mothers-day-campaigns References: [fashiongonerogue](http://fashiongonerogue.com/georgia-may-jagger-joins-jerry-hall-for-sunglass-hut-mothers-day-campaign/) The Sunglass Hut has a clever new Mother’s Day campaign that will definitely turn some heads. This cool campaign stars Georgia May Jagger and her model/actress mother Jerry Hall. This eye-catching Sunglass Hut campaign has a bright yellow background and features this [celebrity mother and daughter](https://www.trendhunter.com/trends/gapstudios-fw25) pair goofing around while sporting some stylish shades. It’s kind of rare to see a happy, functional celebrity family, so that adds extra interest to this awesome campaign. There is a lot of public interest in relation to celebrity children, which makes this a really clever way to market a product so close to Mother’s Day. This rocking mother/daughter duo campaign is full of adorable hug captures. The Sunglass Hut Mother’s Day campaign is loaded with fun family captures and leaves you with a warm, sentimental feeling (and a sudden desire to buy some [stylish sunglasses](https://www.trendhunter.com/trends/sports-moms).) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Celebrity Mother-daughter Collaborations:** Brands can tap into the public's fascination with celebrity families by featuring mother-daughter duos in product campaigns. - **Sentimental Marketing:** Marketers can evoke warm emotions in customers and increase brand affinity by creating campaigns that celebrate family relationships. - **Functional Celebrity Families:** There is an opportunity for brands to feature functional celebrity families in their marketing campaigns to stand out among the many fragmented, controversial celebrity families often in the public eye. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can leverage this trend by featuring celebrity mother-daughter duos to promote their products, creating a sentimental connection with customers. - **Eyewear:** Eyewear companies can use this trend to create campaigns that highlight the importance of protecting the eyes while also providing a sentimental connection through family bonding moments. - **Luxury Goods:** Luxury brands can utilize sentimental marketing techniques and collaborate with celebrity families to create campaigns that tap into the public's curiosity about them while also promoting their high-end products. ## Related on Trend Hunter - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Collaboration Mother's Day Campaigns](https://www.trendhunter.com/trends/jergens-skincare.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Celebratory Mother’s Day Collections](https://www.trendhunter.com/trends/mothers-day-collections.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Giftable Heirloom Jewelry Collections](https://www.trendhunter.com/trends/mothers-day-jewelry-collections.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md)