# Mom-Centric Care Initiatives Kraft's 'Mother's Day Away' Covers the Cost of a Babysitter By Laura McQuarrie | Published 2019-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mothers-day-away References: [businesswire](https://www.businesswire.com/news/home/20190507005106/en) & [kraftmothersdayaway](http://www.kraftmothersdayaway.com) Knowing that many moms would appreciate some time to themselves on occasion and rarely get it, [Kraft](https://www.trendhunter.com/trends/kraft-mac-cheese-college-care-pack) is inviting mothers to spend their Mother’s Day Away by giving them the chance to have their babysitting fees covered. Kraft notes a recent article from Care.com that recognizes that one of the things moms want most for Mother’s Day is to be able to enjoy some alone time. With this in mind, Kraft is giving moms the chance to make the most of the day however they please. With Mother’s Day Away, moms in the United States are able to have Kraft reimburse them for the cost of babysitting fees—a maximum of $100 can be claimed per person or household, up to $50,000 in offers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Alone Time for Moms:** Opportunity to create services or products that cater to moms' desire for alone time and self-care. - **Brand-funded Initiatives:** Disruptive innovation opportunity for brands to offer unique experiences or cover expenses that resonate with their target audience. - **Personalized Mother's Day Experiences:** Innovative ways to customize Mother's Day experiences by offering services tailored to moms' interests and preferences. ### Sectors Adopting This - **Childcare Services:** Disruptive innovation opportunity to create affordable and convenient childcare options that meet the specific needs of busy moms. - **Food and Beverage:** Opportunity for food and beverage brands to collaborate with parenting initiatives and create unique experiences for moms. - **Hospitality and Travel:** Innovative offerings in the hospitality and travel industry that cater to moms seeking relaxation and rejuvenation. ## Related on Trend Hunter - [Mother’s Day Spa Giveaways](https://www.trendhunter.com/trends/dove-chocolate-1.md) - [Life Assistant Campaigns](https://www.trendhunter.com/trends/doordad.md) - [Mother's Day Cafe Promotions](https://www.trendhunter.com/trends/starbucks-mothers-day.md) - [Branded Daylight Savings Giveaways](https://www.trendhunter.com/trends/eggo-gives-tired-parents-the-morning-off-with-a-babysitter.md) - [Convenience-Forward Mother’s Day Gifts](https://www.trendhunter.com/trends/thoughtful-gift-baskets.md) - [Complimentary Mom Cuisine Promotions](https://www.trendhunter.com/trends/wienerschnitzel-mothers-day-promotion.md) - [Mother's Day QSR Campaigns](https://www.trendhunter.com/trends/kfc-nuggets-of-appreciation-meal.md) - [Mother-Specific Self-Care Kits](https://www.trendhunter.com/trends/selfcare-gift-kit.md) - [Mother's Day Food Promos](https://www.trendhunter.com/trends/grubhub-and-amazon-prime.md)