# Sentimental Mom Appreciation Ads Procter & Gamble’s Mother’s Day Ad is Titled ‘What I See’ By Rahul Kalvapalle | Published 2014-05-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mothers-day-ad References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-it-wouldnt-be-mothers-day-without-pg-making-you-weep-157519) & [youtube](https://www.youtube.com/user/ProcterGamble) [Procter & Gamble’s](https://www.trendhunter.com/trends/olympic-village1) latest Mother’s Day ad is certain to make you shed a tear or two. The ad, titled ‘What I See,’ stars Special Olympics athlete Molly Hincka and her mother Kerry, who provides a sentimental and [emotion-filled voiceover](https://www.trendhunter.com/trends/the-power-of-wishes). This Mother’s Day ad is simply crafted, and conveys the depth of the mother-daughter relationship between Kerry and Molly without indulging in over-the-top dramatics or histrionics. The ad begins in the present day and goes back into the past via old photographs and video footage. The ad climaxes with Kerry holding her baby Molly aloft. The ad also provides a link through which people can donate towards the Special Olympics. Procter & Gamble will be matching these donations up to $200,000 until June 1. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Emotional Advertising:** Disruptive innovation opportunity: Explore ways to evoke strong emotions in advertising campaigns to create meaningful connections with consumers. - **Storytelling in Ads:** Disruptive innovation opportunity: Utilize storytelling techniques in advertising to create engaging narratives that resonate with the audience. - **Cause Marketing:** Disruptive innovation opportunity: Incorporate social causes into marketing strategies to not only raise awareness but also drive donations and foster goodwill. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Experiment with creative approaches in advertising to stand out in a crowded market and leave a lasting impact on viewers. - **Film & Video Production:** Disruptive innovation opportunity: Explore innovative ways to combine old photographs and video footage to create compelling storytelling experiences for various industries. - **Non-profit Organizations:** Disruptive innovation opportunity: Partner with companies and brands to create mutually beneficial cause marketing campaigns that generate both social impact and financial support. ## Related on Trend Hunter - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Collaboration Mother's Day Campaigns](https://www.trendhunter.com/trends/jergens-skincare.md) - [Mother’s Day Spa Giveaways](https://www.trendhunter.com/trends/dove-chocolate-1.md) - [Celebratory Mother’s Day Collections](https://www.trendhunter.com/trends/mothers-day-collections.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Candid Mother's Day Cards](https://www.trendhunter.com/trends/mothers-day-card-collection.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md)