# Mom-Friendly Co-Working Spaces Medela and The Wing Partnered on 'Motherhood on the Move' By Laura McQuarrie | Published 2020-02-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/motherhood-on-the-move References: [prnewswire](https://www.prnewswire.com/news-releases/medela-and-the-wing-launch-motherhood-on-the-move-partnership-to-help-co-working-women-achieve-breast-milk-feeding-goals-300997118.html) & [MedelaBreastfeedingUS](http://www.MedelaBreastfeedingUS.com/) Breast pump brand [Medela](https://www.trendhunter.com/trends/medela-organics-collection) and The Wing are teaming up to launch [Motherhood on the Move](https://www.trendhunter.com/trends/moved-by-motherhood), a partnership that will support mothers at The Wing's [co-working spaces](https://www.trendhunter.com/trends/worq). Pump rooms at The Wing are now equipped with a variety of products from Medela, which helps to create a seamless experience away from home. As two-thirds of moms with young children are in the workforce, women are looking for new ways to build community, collaborate and work—and do so in a way that feels comfortable. At The Wing, pump rooms have comfortable chairs and complimentary fridges for breast milk storage. Throughout the year, Medela and The Wing will also be bosting a series of events to support women and moms at all stages of their journey. Image Credit: Medela ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 35% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Mom-friendly Co-working Spaces:** The partnership between Medela and The Wing highlights the trend of creating co-working spaces that cater to the unique needs of working mothers. - **Community Building for Working Moms:** The collaboration between Medela and The Wing demonstrates the trend of providing opportunities for working moms to connect, collaborate, and build a community of support. - **Seamless Work Experience for Moms:** The integration of Medela products in pump rooms at The Wing reflects the trend of offering working mothers a seamless and convenient experience in balancing work and motherhood. ### Sectors Adopting This - **Co-working Spaces:** Co-working spaces can leverage the partnership between Medela and The Wing to create a unique selling point for attracting and retaining working moms. - **Breast Pump Brands:** Breast pump brands, like Medela, have an opportunity to collaborate with co-working spaces to meet the needs of their target market of working mothers. - **Event Planning:** Event planning companies can tap into the demand for supportive events for working moms, as demonstrated by the initiatives planned by Medela and The Wing. ## Related on Trend Hunter - [Breastfeeding Kit Collabs](https://www.trendhunter.com/trends/willow-x-caraa.md) - [Affordable Portable Breast Pumps](https://www.trendhunter.com/trends/affordable-portable-breast-pump.md) - [Wearable Breast Pump Bras](https://www.trendhunter.com/trends/multi-function-wearable-breast-pump.md) - [Hands-Free Breast Pumps](https://www.trendhunter.com/trends/momcozy-mobile-style.md) - [Ultra-Compact Breast Pumps](https://www.trendhunter.com/trends/momcozy-m5.md) - [All-in-One Wearable Pumps](https://www.trendhunter.com/trends/willow-360.md) - [Customized Lactation Support Hubs](https://www.trendhunter.com/trends/the-feeding-room.md) - [Airline Employee Nursing Kits](https://www.trendhunter.com/trends/nursing-cover.md) - [Nursing-Friendly Coffees](https://www.trendhunter.com/trends/nursing-friendly-coffee.md)