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# Mother-Daughter Purses
The 'Motherchildbag' Makes Shopping with Little Ones an Easy Task

By Allison Love | Published 2010-07-08 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/motherchildbag
References: [notcot.org](http://www.notcot.org/post/32256/) & [bemlegaus](http://www.bemlegaus.com/2010/07/bolsa-familia.html)

The 'Motherchildbag' is a [shopping bag](https://www.trendhunter.com/trends/march-packable-tote-bag) designed for [mothers with small children](https://www.trendhunter.com/trends/jujube). The bag has [three handles](https://www.trendhunter.com/trends/no-budget-bag), rather than the traditional two, and an extra handle on the side of the bag so the child can grasp something closer to their level.

The Motherchildbag is a great way to keep tabs on your little one when in busy shopping malls or even streets. Availalable in a variety of colors and styles so you can choose one that fits your personal taste, the Motherchildbag is a pretty smart creation!

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 31% | Activity: 9% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies)

## Key Themes

### Why This Trend Is Growing

- **Motherchildbag:** The Motherchildbag is a disruptive innovation opportunity to provide convenience for mothers with small children while shopping.
- **Child-friendly Shopping Bags:** Child-friendly shopping bags like the Motherchildbag are a trend for parents who want to get their shopping done with ease while not losing sight of their children.
- **Family Shopping Accessories:** The Motherchildbag sets the trend for family-friendly shopping accessories that provide safety and convenience for parents with young children.

### Industries Being Reshaped

- **Retail:** The retail industry can benefit from introducing more child-friendly products like the Motherchildbag to attract more family shoppers.
- **Parenting:** The parenting industry can utilize the Motherchildbag trend to offer other products and services that cater to the needs of parents with young children.
- **Design:** The design industry has an opportunity to create innovative family-friendly products like the Motherchildbag that provide both style and functionality.

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