# Shame-Inducing Plastic Bags Mother London Has Created the Uncarriable Bag to Deter Plastic Use By Sarah St.Jules | Published 2013-07-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mother-london References: [itsnicethat](http://www.itsnicethat.com/articles/mother-uncarriable-carrier-bag-number-2) & [motherlondon](http://www.motherlondon.com/) Plastic bags are a huge problem when it comes to the environment, and Mother London has created a new way to prevent shoppers from requesting a bag. By creating an '[uncarriable bag](https://www.trendhunter.com/trends/trollex),' the company has made shoppers think twice before asking to use plastic. These bags come in four different themes: terrorist, sex addict, junkie and robber. The bag is yellow, and at the bottom is a shadow of items you would not want others to know that you are carrying. As an example, in the 'junkie' bag, the shadow is of a needle and a spoon, and in the 'robber' bag it is a gun and a knife. Mother London has done an incredible job of preventing the use of [plastic bags](https://www.trendhunter.com/trends/ikea-hus-of-frakta), as well as creating a [memorable campaign](https://www.trendhunter.com/trends/coachtopia-1). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plastic Bag Deterrence:** Creating uncarriable bags with shame-inducing themes offers a novel approach to discourage the use of plastic bags. - **Memorable Campaigns:** Developing attention-grabbing and memorable campaigns can effectively raise awareness about environmental issues like plastic waste. - **Design Innovation:** Exploring innovative designs for alternative bags can encourage sustainable choices and reduce the dependency on single-use plastics. ### Who This Affects Most - **Retail:** Retailers can seize the opportunity to adopt and promote uncarriable bags as a sustainable and conscious shopping option. - **Advertising:** Advertising agencies can leverage the success of Mother London's campaign to create impactful and thought-provoking campaigns for clients. - **Packaging:** Companies in the packaging industry can explore eco-friendly and unique packaging solutions to replace traditional plastic bags. ## Related on Trend Hunter - [Artwork-Adorned Reusable Bags](https://www.trendhunter.com/trends/reusable-bag-campaign.md) - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Racism-Combatting Handbag Designs](https://www.trendhunter.com/trends/antiracist-handbag.md) - [Antibacterial Recycled Waste Bags](https://www.trendhunter.com/trends/recycled-waste-bag.md) - [Whimsical Garbage Bags](https://www.trendhunter.com/trends/playful-garbage-bags.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Oceanic Conservation Merch Collections](https://www.trendhunter.com/trends/stop-shop-bags.md) - [Recyclable Chilled Grocery Bags](https://www.trendhunter.com/trends/freshbag-recyclable-cool-bag.md)