# Bacteria-Rich Shampoos The Mother Dirt Shampoo Contains Less Than 10 Ingredients By Michael Hemsworth | Published 2017-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mother-dirt References: [trndmonitor](https://trndmonitor.com/hair-care-spotlight-mother-dirt-launches-shampoo-and-cleanser-in-200ml-family-size-bottles/) It has become well-known that your hair is healthier the more sporadically you wash it, so the Mother Dirt Shampoo is positioned as being a healthy alternative for the times when it needs it. The shampoo is packed with Ammonia-Oxidizing bacteria that is positioned to be [probiotic](https://www.trendhunter.com/trends/phbalanced-probiotic-wash) and focused on supporting the natural state of your hair rather than stripping it. The Mother Dirt Shampoo is preservative-free and actually has an expiry date given the natural list of ingredients that are present within the [alternative hair cleanser](https://www.trendhunter.com/trends/seens-haircare). The shampoo contains [less than 10 ingredients](https://www.trendhunter.com/trends/3ingredient-dry-shampoo) in order to make it a more natural product that you won't feel guilt about using on your body and then allowing to go down the drain. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Bacteria-rich Shampoos:** The rise of bacteria-rich shampoos as a healthier alternative for hair care. - **Preservative-free Hair Products:** The demand for hair care products that use natural ingredients instead of preservatives. - **Minimalist Hair Care:** The trend towards using hair care products with a shorter list of natural ingredients. ### Who This Affects Most - **Beauty and Personal Care:** Opportunities for innovation in the beauty and personal care industry to create natural and probiotic hair care products. - **Health and Wellness:** Opportunities for innovation in the health and wellness industry to incorporate probiotics and natural ingredients in hair care products. - **Sustainability:** The opportunity for sustainability-focused industries to address concerns around chemicals and preservatives in hair care products by offering natural and biodegradable alternatives. ## Related on Trend Hunter - [Anti-Bacterial Hair Care](https://www.trendhunter.com/trends/hair-care-line-that-uses-natural-and-antimicrobial-ingredients.md) - [Scalp Health-Focused Shampoos](https://www.trendhunter.com/trends/scalp-shampoos.md) - [Free-From Dandruff Shampoos](https://www.trendhunter.com/trends/bare-sensitive-scalp-care.md) - [Microbiome-Friendly Shampoo-Conditioners](https://www.trendhunter.com/trends/active-cleanse.md) - [Biotech Dry Shampoos](https://www.trendhunter.com/trends/airwash.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Vinegar-Powered Shampoos](https://www.trendhunter.com/trends/wow-skin-science-apple-cider-vinegar-shampoo.md) - [Microbiome-Supporting Beauty Lines](https://www.trendhunter.com/trends/om-botanical.md)