# Bar-Quality Canned Cocktails The MOTH Cocktails will Come in Four Recipes to Choose from By Michael Hemsworth | Published 2021-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moth-cocktails References: [foodbev](https://www.foodbev.com/news/moth-to-release-rtd-canned-classic-cocktails-in-uk/) The [MOTH](https://www.trendhunter.com/trends/new-moth-cocktail) cocktails are a new range of [ready-to-drink canned cocktails](https://www.trendhunter.com/trends/canned-coppa-cocktails) that are focused on providing consumers with a way to enjoy a high-quality drink from the comfort of home. The drink range highlights four recipes including Margarita, Old Fashioned, Espresso Martini and Negroni, which each have an ABV of between 14.9% and 20%. The Mix of Total Happiness (MOTH) drinks will be launching exclusively into Waitrose locations across the UK start on February 1 at a price point of £3.99 each. Co-Founder of the brand Rob Wallis spoke on the new MOTH cocktails saying, "We launched MOTH because we wanted to make [bar-quality cocktails](https://www.trendhunter.com/trends/served-cocktails) that can be served as easily as a can of beer. Very simply, to make the best cocktails in a can. We’re picky with provenance and every ingredient is chosen with precision. At the same time – we’re not snobbish. We don’t talk in master mixologist lingo. We believe in fair prices for great drinks.” ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Canned Cocktails:** Ready-to-drink cocktails in cans for convenient and high-quality drinking experiences at home. - **Premiumization of Ready-to-drink Beverages:** Developing alcoholic beverages with premium ingredients that capture the essence of artisanal drinks for the convenience of consumers. - **Craft Cocktails:** Offering canned cocktails that emulate the artistry and complexity of traditional, handmade cocktails. ### Sectors Adopting This - **Alcoholic Beverages:** Innovating ready-to-drink alcoholic beverages by marrying convenience and high-quality ingredients, offering a value proposition for consumers. - **Retail:** Partnering with retail brands to provide consumers with the convenience of purchasing bar-quality cocktails for a reasonable price at grocery stores. - **Hospitality:** Collaborating with bars and restaurants to increase consumer demand for canned cocktails that can be quickly and easily served without compromising quality. ## Related on Trend Hunter - [High-Proof Canned Cocktails](https://www.trendhunter.com/trends/new-moth-cocktails.md) - [Convenient Bar-Quality Cocktails](https://www.trendhunter.com/trends/moth-canned-cocktails.md) - [Bold Ready-to-Pour Canned Cocktails](https://www.trendhunter.com/trends/new-moth-cocktail.md) - [Bar-Strength Canned Cocktails](https://www.trendhunter.com/trends/bar-strength-canned-cocktails.md) - [UK Cocktail Expansions](https://www.trendhunter.com/trends/uk-cocktail-expansions.md) - [High-Value Cocktail Variety Packs](https://www.trendhunter.com/trends/moth-cocktail-party-pack.md) - [Festive Cocktail Crackers](https://www.trendhunter.com/trends/cocktail-crackers.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Pre-Mixed Premium Cocktails](https://www.trendhunter.com/trends/mojt.md)