# Video Game-Themed Whiskeys Chivas Brothers and Naughty Dog Release the 'Moth & Wolf' Whiskey By Niko Pajkovic | Published 2022-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moth-and-wolf References: [drinksint](https://drinksint.com/news/fullstory.php/aid/10169/Chivas_Brothers_announces_the_launch_of_Moth___Wolf.html) & [chivasbrothers](https://www.chivasbrothers.com/)  Chivas Brothers, a Scotch whiskey brand owned by Pernod Ricard, has teamed up with video gamer developer [Naughty Dog](https://www.trendhunter.com/trends/naughty-boy-strawberry-banana) to release the 'Moth & Wolf,' a limited-edition Scotch whiskey that draws inspiration from the video game 'The Last of Us Part II.' The new partnership is representative of the [Chivas Brothers'](https://www.trendhunter.com/trends/limited-edition-whiskies) recent push to break into new demographics via the use of film, TV, and gaming collaborations. “Die-hard fans can now experience The Last of Us Part II in a new and unique way with a dram of this whisky. I can’t wait for blended whisky fans to taste what we’ve been working on and to welcome more drinkers into the wonderful world of whisky," said Kevin Balmforth, blending manager at [Chivas Brothers Limited](https://www.trendhunter.com/trends/ballantines-1). Image Credit: Chivas Brothers ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Video Game-themed Spirits:** Alcohol brands collaborating with video game developers to release spirits inspired by popular video games presents an opportunity to tap into the growing video game market. - **Collaborative Marketing:** Alcohol brands partnering with entertainment industries to market their products creates buzz and allows for cross-promotion, leading to increased brand awareness and sales. - **Limited-edition Products:** The release of limited-edition spirits inspired by popular media franchises can create exclusivity and urgency among fans, driving sales and brand loyalty. ### Sectors Adopting This - **Alcohol:** Collaborating with popular entertainment industries presents new opportunities for alcohol brands to market and sell their products to a wider audience. - **Video Games:** Partnering with alcohol brands to release limited-edition spirits inspired by popular video games presents new revenue streams and marketing opportunities for video game developers. - **Entertainment:** Collaborating with alcohol brands to release limited-edition spirits inspired by popular media franchises creates buzz and excitement among fans, leading to increased revenue and brand recognition for the entertainment industry. ## Related on Trend Hunter - [Video Game-Themed Bourbons](https://www.trendhunter.com/trends/assassins-creed-1.md) - [Video Game-Themed Whiskeys](https://www.trendhunter.com/trends/final-fantasy-xiv-whiskeys.md) - [Game-Inspired Whiskey Labels](https://www.trendhunter.com/trends/ballantines-1.md) - [NFT-Paired Whiskies](https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour.md) - [Fantasy-Saga-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles.md) - [Myth-Inspired Scotch Whiskeys](https://www.trendhunter.com/trends/bowmore-no-corners-to-hide.md) - [Artist-Inspired Custom Whisky Blends](https://www.trendhunter.com/trends/custom-whisky-blends.md) - [Luxury Fashion-Branded Whiskeys](https://www.trendhunter.com/trends/chivas.md) - [Commemorative Undead Whiskeys](https://www.trendhunter.com/trends/sexton-single-malt.md)