# Flirty Motel Campaigns This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder By Laura McQuarrie | Published 2014-07-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/motel-ad References: [adsoftheworld](http://adsoftheworld.com/media/online/turquesa_motel_flirting) & [turquesamotel.br](http://www.turquesamotel.com.br/) Many motels have a reputation for being seedy and they can hardly seem to hold a candle to some of the nice hotels out there—but with this [motel ad campaign](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes), Brazil's Turquesa Motel sought to smash the negative image of motels. Turquesa Motel took to [Tinder](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe) and created a profile, where users of the dating app were encouraged to send their best pickup lines in exchange for discount vouchers. In addition to being attention-grabbing, once a user indicates that Turquesa Motel is a match, it gives brand an opportunity to chat with travelers in-app. In just about a week, this [Tinder campaign](https://www.trendhunter.com/trends/tinder-5) was successful at reaching over 8,500 users, in which 500 chats were initiated with prospective guests at zero cost. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 51% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising on Dating Apps:** Brands can leverage dating apps to reach potential customers in a creative and interactive way, such as exchange of pickup lines for discounts. - **Reviving the Image of Seedy Industries:** Businesses in industries with negative reputation can use innovative marketing to change public perception and overcome stereotypes. - **Gamification in Marketing:** Incorporating gamification elements, such as discounts as rewards for participation, can increase engagement and brand awareness in marketing campaigns. ### Sectors Adopting This - **Motel & Hospitality:** Motels and other businesses in the hospitality industry can use creative marketing strategies to stand out and improve their reputation. - **Online Dating:** Dating apps and platforms can explore opportunities for partnerships and collaborations with brands for interactive advertising campaigns. - **Marketing & Advertising:** The use of digital platforms and gamification can disrupt traditional marketing and advertising strategies, resulting in more engaging and effective campaigns. ## Related on Trend Hunter - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)