# Time Travel Car Videos The Motel 6 Road Trip Reel Cleverly Advertises With Change By Kevin Young | Published 2012-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/motel-6-road-trip References: [adverblog](http://www.adverblog.com/2012/04/23/video-of-the-day-motel-6-metamorphosis/) & [motel6](http://www.motel6.com/) The Motel 6 road trip video launches to celebrate its 50th anniversary. To inaugurate this, the [hotel chain](https://www.trendhunter.com/trends/check-into-more) takes viewers on a road trip that flies through each decade. The short video starts off in a 50s setting with a family of four sitting in a vintage vehicle that rides along a mid west desert road. The car, along with the family, interchanges and transforms from one decade to the other. Throughout the reel, the car changes into a wagon, van and modern SUV. Viewers are able to see the clothing and style of each time period change, revealing hippy 70s to retro 80s and the current times. The Motel 6 road trip video, created by [King and Country](https://www.trendhunter.com/trends/gday-short-film), is a fun and quirky way to advertise, enablesing people to relate with flashing decades of fun. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Retro-themed Advertisements:** The Motel 6 road trip video showcases the potential for brands to engage audiences by engaging with nostalgic elements from different time periods. - **Interactive Storytelling:** The use of a transforming car and changing time periods in the Motel 6 road trip video demonstrates the potential for brands to create immersive and dynamic content that captures viewers' attention. - **Nostalgia Marketing:** The Motel 6 road trip video illustrates the effectiveness of leveraging nostalgia to build a connection with consumers and evoke positive emotions associated with specific time periods. ### Where This Applies - **Hospitality and Travel:** The Motel 6 road trip video presents an opportunity for companies in the hospitality and travel industry to create engaging and nostalgic advertisements that resonate with customers. - **Automotive:** The transforming car featured in the Motel 6 road trip video highlights the potential for innovative marketing campaigns that incorporate automotive elements and showcase the evolution of vehicle design. - **Advertising and Marketing:** The Motel 6 road trip video exemplifies how brands can leverage captivating storytelling techniques to create memorable marketing campaigns and connect with their target audience. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Nostalgic Soda-Inspired Suites](https://www.trendhunter.com/trends/time-travel-travel-agency.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Vintage Hotel-Based Automobiles](https://www.trendhunter.com/trends/sunset-tower.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)