# Remodeled "Roach Motels" The Motel 6 Redesign Lends Some Elegance to the Lowbrow Bunker By Robyn Currie | Published 2010-05-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/motel-6-redesign References: [luxist](http://www.luxist.com/2010/05/27/its-time-to-reconsider-motel-6/) & [priestmangoode](http://www.priestmangoode.com/environment/) The Motel 6 redesign is probably the most shocking thing to come across my screen in a long time. The reason it is so shocking is because it doesn't look that bad--in fact, it looks stylish. Taking their inspiration from the Scandinavian style of design (hello, [IKEA](https://www.trendhunter.com/trends/style-guide)!), the Motel 6 redesign in Santa Barbara was executed by London design firm [Priestmangoode](https://www.trendhunter.com/trends/proteus-rail-interior-system). This redesign proves that even though you are on a budget, you don't have to skimp on style when you travel. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 61% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Scandinavian-inspired Hospitality:** There is a growing trend of incorporating Scandinavian design elements in the hospitality industry, creating stylish and budget-friendly accommodations. - **Low-cost Luxury:** The Motel 6 redesign showcases the potential for low-budget hotels to offer elegant and stylish experiences for travelers. - **Redesigning Budget Accommodations:** There is an opportunity to revamp and modernize budget hotels to attract a wider range of guests with a focus on design and aesthetics. ### Where This Applies - **Hospitality:** The hospitality industry can adopt and adapt Scandinavian design principles to create visually appealing and affordable accommodations. - **Interior Design:** The Motel 6 redesign exemplifies how interior design firms can contribute to transforming traditional, low-end spaces into elegant and stylish environments. - **Travel and Tourism:** The revamped Motel 6 concept opens up possibilities for the travel and tourism industry to reposition budget accommodations as desirable and attractive options for travelers seeking affordability without sacrificing style. ## Related on Trend Hunter - [Revamped Mid-Century Beach Motels](https://www.trendhunter.com/trends/hotel-lucine.md) - [Californian-Inspired LA Hotels](https://www.trendhunter.com/trends/moxy-ac.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Local Material-Elevated Californian Hotels](https://www.trendhunter.com/trends/lodge-at-marconi.md) - [Modern Apartment Hotel Concepts](https://www.trendhunter.com/trends/bob-w-stockholm.md) - [Tranquil Architectural Hotel Redesigns](https://www.trendhunter.com/trends/nobu-hotel-palo-alto.md) - [Refreshed Retreat Interior Designs](https://www.trendhunter.com/trends/brecon.md) - [Tranquil Secluded Retreat Designs](https://www.trendhunter.com/trends/the-brecon.md)