# Doodled Deli Branding Mostowski Delikatesy's Brand Identity Boasts Playful Grocery Illustrations By Jana Pijak | Published 2015-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mostowski-delikatesy References: [behance.net](https://www.behance.net/gallery/22778095/Bread-shop-rebranding) German designer Adam Banaszek created this brand identity for Mostowski Delikatesy, a Berlin-based bakery and deli that specializes in fresh and local food items. Using [playful grocery illustrations](https://www.trendhunter.com/trends/meadow-lane-store) -- the designer's logo for Mostowski Delikatesy is made up of a bread, milk and eggs doodle -- Banaszek creates a playful and engaging design for the bakery's products and promotional materials. From the deli's outdoor signage to its recyclable bags, this brand identity is not only artistic but also doesn't take itself too seriously. Borrowing from modern art icons like Keith Haring, Adam Banaszek translates this bakery's brand vision through [food illustrations](https://www.trendhunter.com/trends/dish-pics) that are simplified to resemble minimalist doodles. The drawings are not only engaging but are also memorable and visually pleasing. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 67% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Playful Grocery Illustrations:** Brands can incorporate playful grocery illustrations in their branding to create a unique and engaging design. - **Artistic Brand Identity:** By incorporating art-inspired elements, brands can create a visually pleasing and memorable brand identity. - **Simplified Food Illustrations:** Using simplified illustrations of food can help brands communicate their brand vision in a playful and engaging way. ### Sectors Adopting This - **Bakery:** Bakeries can utilize playful grocery illustrations in their branding to create a unique and engaging image for their products and promotional materials. - **Deli:** Delis can adopt an artistic brand identity by borrowing from modern art icons and incorporating art-inspired elements in their branding. - **Food Packaging:** Food packaging companies can incorporate simplified food illustrations in their designs to create visually pleasing and memorable packaging for food products. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Adorably Artful Polish Bistros](https://www.trendhunter.com/trends/polish-bistro.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md)