# Low-Calorie Canned Wines Most Wanted Sauvignon Blanc Fizz Has a Less Than 0.5% ABV By Michael Hemsworth | Published 2023-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz References: [foodbev](https://www.foodbev.com/news/most-wanted-debuts-low-alcohol-sauvignon-blanc-fizz-can/) & [mostwantedwines](https://mostwantedwines.co.uk)  Most Wanted Sauvignon Blanc Fizz is a new low-alcohol addition to the UK-based wine brand's product portfolio that's perfect for consumers to pick up ahead of the holidays. The wine comes conveniently canned for easy carrying and pouring, and features a less than 0.5% ABV with just 28-calories per can to give it both a [low alcohol and low calorie profile](https://www.trendhunter.com/trends/svelte-wine). The wine responds to consumer demand for low and no alcohol products in single-serve formats that can be enjoyed in a variety of occasions. Priced at £2 per 200ml can, the product is available now at [Morrisons](https://www.trendhunter.com/trends/nozeco-still) across the UK. Brand Manager Sarah Watkins spoke further on the Most Wanted Sauvignon Blanc Fizz saying, "Our consumers wanted a convenient, alcohol-free option that aligns with their lifestyle choices, and we’re proud to have met that demand head-on. It’s our belief that, while taste remains paramount, the convenience and sustainability of the canned format are key differentiators in today’s evolving wine landscape.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 38% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-alcohol Beverages:** The launch of Most Wanted Sauvignon Blanc Fizz reflects the growing consumer demand for low and no alcohol products in single-serve formats. - **Convenient Packaging:** The canned format of Most Wanted Sauvignon Blanc Fizz offers consumers a convenient and portable option to enjoy their favorite wine on various occasions. - **Health-conscious Choices:** With just 28 calories per can, Most Wanted Sauvignon Blanc Fizz caters to the increasing consumer interest in low-calorie beverages without compromising on taste. ### Who This Affects Most - **Wine and Spirits:** The launch of Most Wanted Sauvignon Blanc Fizz highlights the potential for wine brands to tap into the growing market of low and no alcohol products. - **Packaging:** The rise in demand for canned wines like Most Wanted Sauvignon Blanc Fizz presents opportunities for packaging companies to develop innovative solutions for convenient and sustainable packaging. - **Health and Wellness:** The introduction of low-alcohol and low-calorie wine options like Most Wanted Sauvignon Blanc Fizz showcases the potential for the health and wellness industry to expand its offerings to cater to consumers' preferences. ## Related on Trend Hunter - [Low-Calorie Dealcoholized Wines](https://www.trendhunter.com/trends/sparkling-blanc.md) - [Low-ABV Wine Ranges](https://www.trendhunter.com/trends/nice-session-wines.md) - [Low-ABV Sparkling White Wines](https://www.trendhunter.com/trends/grown.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Alcohol-Removed Sauvignon Blancs](https://www.trendhunter.com/trends/alcoholremoved-wines.md) - [Fruit-Forward Low-Calorie Wines](https://www.trendhunter.com/trends/lowcalorie-wines.md) - [Non-Alcoholic Sauvignon Blancs](https://www.trendhunter.com/trends/nonalcoholic-sauvignon-blanc.md) - [Light Low-ABV Wines](https://www.trendhunter.com/trends/butterlight-chardonnay.md)