# Branded Hot Air Balloon Bars The Hendrick's Gin Most Unusual Balloon Bar is a Flying Activation By Jana Pijak | Published 2020-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/most-unusual-balloon-bar References: [broadsheet.au](https://www.broadsheet.com.au/sydney/event/hendricks-gins-most-unusual-balloon-bar) & [hendricksgin](https://www.hendricksgin.com/us/) Hendrick’s Gin’s Most Unusual Balloon Bar is a flying brand activation that will run for one day only in Sydney, Australia on December 5th. The immersive hot air balloon bar can be experienced by ticket holders on a first come, first serve basis, while those afraid of heights could visit an accompanying [pop-up ground bar](https://www.trendhunter.com/trends/makers-mark-bourbon) that will be set up in Sydney's Tumbalong Park. The Hendrick's Gin Most Unusual Balloon Bar activation is a follow up to the brand's 'Portal of Peculiarity' grounded balloon activation in Vancouver, Canada last year. While its follow up takes participants above ground to enjoy stunning Sydney views and [artisan gin cocktails](https://www.trendhunter.com/trends/the-wildfire-expedition), tickets and spaces are extremely limited and can be accessed via a dedicated Hendrick's Gin event link. Image Credit: Hendrick's Gin ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flying Brand Activations:** Brands can create unique and immersive experiences by organizing hot air balloon bars and other flying activations. - **Limited Edition Experiences:** Limited availability of tickets and spaces for events like the Most Unusual Balloon Bar can generate excitement and exclusivity for brands. - **Pop-up Ground Bars:** Accompanying ground bars can cater to those who may have a fear of heights or are unable to experience hot air balloon bars, expanding the reach of brand activations. ### Sectors Adopting This - **Alcohol and Beverage:** Alcohol brands, such as gin distilleries, can use flying brand activations like hot air balloon bars to promote their products in a unique and immersive way. - **Event and Experiential Marketing:** Event agencies specializing in experiential marketing can leverage the concept of limited edition experiences to create buzz and engagement for their clients. - **Travel and Tourism:** Travel agencies or tourist boards can incorporate flying brand activations like hot air balloon bars into their itineraries to offer tourists and locals a unique and memorable experience. ## Related on Trend Hunter - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Sunset-Inspired Gin Spirits](https://www.trendhunter.com/trends/hendricks-sunspell-gin.md) - [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Riviera-Inspired Dining Experiences](https://www.trendhunter.com/trends/hot-air-balloon-dining.md) - [Holiday Cocktail Experiences](https://www.trendhunter.com/trends/holiday-cocktail-experience.md)