# Child Refugee Videos This Save the Children Video Follows Up on a Shocking and Powerful Film By leewashington | Published 2016-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/most-shocking-second-day References: [youtube](https://www.youtube.com/watch?v=nKDgFCojiT8) & [savethechildren.org.uk](http://www.savethechildren.org.uk/about-us/emergencies/child-refugee-crisis-appeal) In 2014, Save the Children released the [short film](https://www.trendhunter.com/trends/no-decision-without-us) 'Most Shocking Second a Day,' which was a reminder that just because the horror isn't happening here, it doesn't mean it isn't happening. Since it was released, it has been viewed over 53 million times on [YouTube](https://www.trendhunter.com/trends/synchrony-bank) and won a multitude of awards including a Cannes Gold Lions. Save the Children has now released a follow-up video that has a similar but effective format. The new film picks up where the previous one left off, following the story of a young girl forced to leave behind everything she’s ever known after a hypothetical war breaks out on the streets of London. The video highlights the terrifying reality for thousands of children fleeing conflict, as seen through a child's eyes, following 12-year-old Lily as she escapes the UK to embark on a dangerous journey in search of a new life.. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Child Refugee Awareness:** Creating videos and campaigns that bring awareness to the true reality facing young refugees and migrants worldwide. - **Storytelling for Social Causes:** Using creative approaches to tell the stories of people who are facing social, political and economic challenges globally can create significant impact. - **Virtual Reality for Empathy:** Using virtual reality technology as a medium to help the viewer empathize with the personal and emotional stories of refugees and other marginalized persons. ### Sectors Adopting This - **Non-profit:** Charitable organizations that support the welfare of refugees can increase their impact by harnessing the power of storytelling. - **Film and Video Production:** The film and video industry can diversify and impact social change by supporting causes like humanitarianism. - **Virtual Reality Industry:** The virtual reality industry can expand its uses beyond entertainment by being a medium for empathy, education and social change through platforms and programming. ## Related on Trend Hunter - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Children-Supporting Trust Initiatives](https://www.trendhunter.com/trends/children-who-trust-again.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md)