# Social Media Makeup Shops This Concept Store Sells the Most Popular Make-Up on the Internet By Katherine Pendrill | Published 2015-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/most-popular-makeup References: [mashable](http://mashable.com/2015/08/25/hashtag-instagram-makeup-store/?utm_campaign=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_cid=Mash-Prod-RSS-Feedburner-SocialMedia-Partial&utm_medium=feed&utm_source=feedly) & [rickysnyc](http://www.rickysnyc.com/) 'Ricky's NYC' recently opened a [concept cosmetics store](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york) that carries the most popular make-up on the Internet. Social media has become a valuable tool for cosmetics companies to advertise new and innovative products. Now customers have a place to purchase the cosmetics they see online. The concept store is called '#' and it sells 20 exclusive beauty brands that have been made famous by social media. Unlike traditional cosmetics stores, # only sells brands that are popular on [Instagram](https://www.trendhunter.com/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a). Some of these beauty brands include Cocoa Brown, Sugar Pill and LA Splash. The idea behind the store is to give customers a single retail outlet where they can find and purchase their favorite [social media-famous brands](https://www.trendhunter.com/trends/outlandish). For die hard beauty fans, # provides an easy way to track down the most famous make-up on the Internet. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Social Media-famous Beauty Brands:** Disruptive innovation opportunity: Create a platform or app that curates and sells beauty products that are popular on social media platforms like Instagram. - **Influencer-driven Cosmetic Advertising:** Disruptive innovation opportunity: Develop AI-powered software that can analyze social media trends and recommend cosmetic products for targeted influencer advertising campaigns. - **Concept Stores for Internet-popular Brands:** Disruptive innovation opportunity: Establish concept stores that exclusively carry products that have gained popularity online, allowing customers to conveniently shop for their favorite Internet-famous brands. ### Industries Being Reshaped - **Cosmetics:** Disruptive innovation opportunity: Create an online marketplace for social media-famous beauty brands, providing a wider reach for these brands and a convenient shopping experience for customers. - **E-commerce:** Disruptive innovation opportunity: Develop a social media integration platform for e-commerce sites, allowing customers to easily discover and purchase products that have gained popularity through social media platforms. - **Advertising:** Disruptive innovation opportunity: Develop AI-powered tools for analyzing social media trends and recommending influencer-driven advertising strategies for cosmetic brands. ## Related on Trend Hunter - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Makeup Vending Machines](https://www.trendhunter.com/trends/beauty-express.md) - [Shoppable Beauty Metaverses](https://www.trendhunter.com/trends/fenty-beauty-experience.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md)