# Millionaire Sandwiches Celebrity Chef Martin Blunos Makes World's Most Expensive Cheese Sand By Amanda Chang | Published 2010-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/most-expensive-cheese-sandwich References: [bornrich.org](http://www.bornrich.org/entry/world-s-most-expensive-cheese-sandwich-costs-111/) & [dailymail](http://www.dailymail.co.uk/news/article-1310805/TV-chef-Martin-Blunos-creates-cheese-sandwich-costs-incredible-110.html) If you would pay well over $5 for a [simple cheese sandwich](https://www.trendhunter.com/trends/vibrie-submelt), then perhaps you ought to try the world’s most expensive cheese sandwich created by Celebrity Chef Martin Blunos. First unveiled at the From Cheese Show in Somerset, the [world’s most expensive sandwich](https://www.trendhunter.com/trends/marrow-martini) is a fusion of simple and luxury ingredients such as 100-year-old balsamic vinegar, gold dust, and [layered cheese](https://www.trendhunter.com/trends/cheddar-cheese-and-marmite) (just to name a few). Topped off with a special white truffle blend, this wicked sandwich is sure to get people's mouths watering. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Luxury Food:** The trend of creating extravagant and expensive food items, like the world's most expensive cheese sandwich, appeals to wealthy consumers looking for unique dining experiences. - **Gourmet Sandwiches:** The rise of gourmet sandwiches with high-quality ingredients, such as 100-year-old balsamic vinegar and gold dust, offers a new niche market for upscale casual dining establishments. - **Experiential Dining:** The incorporation of luxurious and exclusive ingredients, like gold dust and white truffle blend, in dishes allows restaurants to create memorable and Instagram-worthy dining experiences. ### Who This Affects Most - **Hospitality:** Luxury food trends like the world's most expensive cheese sandwich create opportunities for high-end restaurants and luxury resorts to attract affluent clientele. - **Food and Beverage:** The gourmet sandwich trend presents opportunities for innovative food companies and sandwich shops to create unique and upscale sandwich offerings. - **Event Planning:** The trend of experiential dining opens up opportunities for event planners and catering companies to offer high-end dining experiences with exclusive and extravagant ingredients. ## Related on Trend Hunter - [Macaroni Stuffed Sandwiches](https://www.trendhunter.com/trends/beefy-mac-cheese-sandwich.md) - [Cheese-Only QSR Sandwiches](https://www.trendhunter.com/trends/the-real-cheeseburger.md) - [Gourmet Grilled Cheese Menus](https://www.trendhunter.com/trends/chef-eric-greenspan.md) - [Cheesy Chicken Sandwiches](https://www.trendhunter.com/trends/triple-cheese-rotisserie-chicken.md) - [$1,000 Lobster Roll Kits](https://www.trendhunter.com/trends/lobster-roll-kit.md) - [Low-Cost Grilled Cheese Sandwiches](https://www.trendhunter.com/trends/sourdough-grilled-cheese.md) - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Exclusive Cheesy Chicken Sandwiches](https://www.trendhunter.com/trends/cheesy-mcchicken.md) - [Soccer Player-Honoring Sandwiches](https://www.trendhunter.com/trends/messi-chicken-sandwich.md)