# Cylindrical Survival Packs Mossberg Just-In-Case Kit Provides the Essentials for Staying Alive By Matt Ho | Published 2011-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mossberg-just-in-case-kit References: [swagsofresh](http://swagsofresh.com/accessories/mossberg-just-in-case-survival-kit/) & [mossberg](http://www.mossberg.com/products/default.asp?id=28) Since the arrival of The Walking Dead, many companies are prepping for the undead with apocalypse gear, with the Mossberg Just-In-Case Kit as the latest addition. Companies such as [Gerber](https://www.trendhunter.com/trends/gerber-pack-hatchet) and Ka-Bar have provided blades designed specifically for lobbing off the heads of the undead, but what happens when close-range combat becomes a bad idea? The Mossberg Just-In-Case Kit is the one [survival pack](https://www.trendhunter.com/trends/yeti-loadout-gobox-1-gear-case) that's built for long-range fighting. Inside this cylindrical tube is a 18.5" barrel, 12-gauge pump action shot gun with a six round capacity. There's also swivel studs to hold the gun in place and depending on which model is bought, there's a [multi-tool](https://www.trendhunter.com/trends/smith-blade) and a serrated knife included. The case itself is waterproofed and has a heavy-duty synthetic seal, making it completely airtight. Combine this with one of Gerber's knives, and you'll stand a chance surviving the undead. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Apocalypse Gear:** The rise in popularity of zombie-themed entertainment creates an opportunity for companies to innovate and market specialized survival gear. - **Long-range Survival Tools:** As close-range combat may not be the optimal method of survival in certain situations, companies can consider designing and marketing long-range weapons and tools for survivalists. - **Waterproof and Airtight Packaging:** Developing and marketing survival gear packaged in waterproof and airtight containers is a useful value-added feature. ### Industries Being Reshaped - **Outdoor Gear and Survival Equipment:** Companies in the outdoor gear and survival equipment industries can expand their product lines to include specialized apocalypse gear that caters to a new market. - **Firearms and Weapon Manufacturers:** Gun manufacturers can take inspiration from the Mossberg Just-In-Case Kit and create similar long-range survival weapons for customers. - **Packaging and Container Manufacturing:** Developing specialized packaging for the apocalypse gear market can provide an opportunity to enter a new industry and make a name for themselves. ## Related on Trend Hunter - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Camper Multitool Axes](https://www.trendhunter.com/trends/zombinator-survival-hatchet.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Bare Essentials Survivalist Kits](https://www.trendhunter.com/trends/vssl-essentials-survival-kits.md) - [Tactical Survivalist Trailers](https://www.trendhunter.com/trends/survival-trailer.md) - [Proficient Pack-Friendly Axes](https://www.trendhunter.com/trends/camp-axe.md) - [Innovative Camping Multi-tools](https://www.trendhunter.com/trends/camping-multitools.md) - [Tactical EDC Rustic Knives](https://www.trendhunter.com/trends/mossy-oak-mini.md) - [Multifunctional Mini Camper Hatchets](https://www.trendhunter.com/trends/gerber-pack-hatchet.md)