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# Taxi Ownership as Status
Kate Moss' London Black Cab

By Going Like Sixty | Published 2008-04-03 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/moss-helayel-london-black-cab
References: [vogue](http://www.vogue.co.uk/vogue_daily/story/story.asp?stid=51798&date;=&sid;=)

Look closely at the cab drivers when in London because super model Kate Moss and Daniella Helayel, [super star designer](https://www.trendhunter.com/trends/gclass-past-ii-future), are into the craze of owning their own London black cabs.

Helayel's model won't be mistaken for a cab in service because of it's [signature paint job](https://www.trendhunter.com/trends/elphaba-tx), but if you could get inside you would find and Champagne fridge and iPod sound system and [special dog bed](https://www.trendhunter.com/trends/uber-showcats). "Since I moved to London I've always dreamt of having a 24-hour black taxi with a driver," Helayel explains.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 24% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Personalized Transportation:** The trend of personalized transportation is growing as individuals seek unique and customized options for mobility.
- **Luxury Taxi Experiences:** The luxury taxi experience trend is disrupting the traditional taxi industry by offering high-end amenities and services to passengers.
- **Celebrity Ownership Influence:** The trend of celebrities owning taxis is leading to increased attention and interest in the taxi industry, presenting opportunities for partnerships and endorsements.

### Industries Being Reshaped

- **Transportation:** The transportation industry can capitalize on the personalized transportation trend by offering customized services and vehicles to cater to individual preferences.
- **Hospitality:** The hospitality industry can explore the luxury taxi experience trend by partnering with high-end taxi services to provide enhanced transportation options for their guests.
- **Marketing and Advertising:** The marketing and advertising industry can leverage celebrity ownership influence in the taxi industry by creating strategic campaigns and collaborations with celebrity taxi owners.

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