# Smartphone Lensed Lookbooks The Moss Fall/Winter 2012 Lookbook was Photographed Using Instagram By Trenton Millar | Published 2012-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moss-fallwinter-2012-lookbook References: [coolhunting](http://www.coolhunting.com/style/moss-fw-2012-lookbook.php) & [mossclothing](http://www.mossclothing.com/) The Moss Fall/Winter 2012 lookbook attempts to get back to the roots of [New York street wear](https://www.trendhunter.com/trends/paper-planes-1) by getting back to basics. The lookbook is shot around Brooklyn all with the [Instagram](https://www.trendhunter.com/trends/hiking-patrol) app on an iPhone 5. The models for the lookbook are Das Racist members Dap and Heems, authentic New York natives who don't just wear street wear, they live it. The designers wanted to get away from what they call the "overly glossy" street wear of today. The line is inspired by New York City 90s culture and pop art with custom tribal patterns added in. The resulting collection is a natural looking [street wear collection](https://www.trendhunter.com/trends/day-3-capsule-2) that was born from the streets of New York. The Moss Fall/Winter 2012 lookbook is accessible and authentic, and a home run. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Smartphone-lensed Lookbooks:** Opportunity for fashion brands to experiment with smartphone photography for their lookbooks, creating a more accessible and authentic aesthetic. - **New York Street Wear:** Growing demand for street wear that pays homage to the authenticity and culture of 90s New York City. - **Custom Tribal Patterns:** Rising trend of incorporating tribal patterns into fashion collections, adding a unique and culturally-inspired touch. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore smartphone photography and street wear fashion trends to create engaging and relatable lookbooks. - **Mobile Technology:** Opportunity for app developers to create smartphone photography apps that cater specifically to the needs of fashion industry professionals. - **Textile and Print Design:** Custom tribal patterns offer a new avenue for textile and print designers to showcase their creativity and cater to fashion brands seeking unique designs. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)