# Frozen-Only Grocery Stores DTC Brand Mosiac Debuts a Frozen Food-Only Grocery Store By Kanesa D | Published 2022-05-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mosiac References: [retaildive](https://www.retaildive.com/news/why-dtc-brand-mosaic-has-opened-a-frozen-only-grocery-store/624193/) & [mosaicfoods](https://www.mosaicfoods.com/)  [Mosaic](https://www.trendhunter.com/trends/plantcentric-meal-delivery) has opened a [frozen food-only grocery store](https://www.trendhunter.com/trends/meadow-lane) to debunk negative connotations associated with frozen food while promoting its [DTC](https://www.trendhunter.com/trends/Direct-To-Consumer-in-Mexico) brand. The new grocery store has opened in Brooklyn’s Prospect Heights area, featuring a range of ‘Mosiac+’ chef-curated meals and upcoming categories. Mosaic’s online assortment of veggie bowls, family meals, soups, and oat bowls will also be available in Mosiac stores. Mosaic hopes to influence consumers to give frozen foods a chance, disrupting the stereotype that frozen meals are the same as TV dinners. Like other big-box grocery stores, Mosaic will offer sampling events in-store while simultaneously emphasizing the brand’s sustainability efforts. Mosaic’s 700-sq ft location will showcase new products from the online brand before they hit the website, including pizzas and smoothies. Image Credit: Mosiac ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 91% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Frozen Food Resurgence:** A surge in demand for frozen foods, and stores that specialize in them, is a disruptive opportunity for companies to rebrand frozen food and meet changing consumer preferences. - **DTC Retail Stores:** Direct-to-consumer brands building physical retail stores is a disruptive opportunity to create unique shopping experience and reinforce brand identity. - **Sustainable Sampling Events:** Offering sustainable sampling events can be a disruptive opportunity to build brand loyalty and promote sustainability efforts simultaneously, while reducing food waste and avoiding single-use packaging. ### Who This Affects Most - **Frozen Food Retail:** A new generation of stores focused solely on frozen products, paired with a focus on sustainability and convenience, could lead to a revived industry. - **Direct-to-consumer (DTC):** DTC businesses developing physical retail stores could potentially create stronger brand identity along with new opportunities for customer engagement, data acquisition and omnichannel sales strategy - **Sustainability Events Management:** Specializing in sustainable event strategies could be a disruptive opportunity within the recycling and waste reduction sector. ## Related on Trend Hunter - [Plant-Centric Meal Delivery Services](https://www.trendhunter.com/trends/plantcentric-meal-delivery.md) - [Walk-In Freezer Concept Stores](https://www.trendhunter.com/trends/sainsfreeze.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [D2C Frozen Pizzas](https://www.trendhunter.com/trends/schwans-company.md) - [Virally Inspired Frozen Entrees](https://www.trendhunter.com/trends/macro-balanced-frozen-foods.md) - [Extensive Frozen Meal Ranges](https://www.trendhunter.com/trends/new-frozen-meals.md) - [Restaurant-Inspired Grocer Food Ranges](https://www.trendhunter.com/trends/leon-grocery.md) - [Grocer-Sold Frozen Burritos](https://www.trendhunter.com/trends/sous-casa.md) - [Better-For-You Frozen Entrées](https://www.trendhunter.com/trends/better-for-you-frozen-entrees.md)