# Versatile Moonshine Spirits MoShine is a New Moonshine Brand by Nelly By Laura McQuarrie | Published 2023-04-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/moshine References: [news-journal](https://www.news-journal.com/entertainment-icon-nelly-announces-moonshine-brand-moshine/article_ee1488a6-8c66-546c-aebb-bb53be77d8de.html) & [DrinkMoShine](http://www.DrinkMoShine.com/) Moonshine has long been associated with a particular image but MoShine is a new brand that's challenging those preconceptions. MoShine is the newest venture from Multi-Grammy winning, diamond-selling hip-hop superstar and entrepreneur Nelly that offers a playful nod to his hometown St. Louis, MO. MoShine comes in [two flavors, Peach and Passion Fruit](https://www.trendhunter.com/trends/smirnoff-miami-peach), and its rule-breaking spirit mirrors that of the music icon. This triple-distilled, [corn-based moonshine](https://www.trendhunter.com/trends/cherry-limeade-moonshine) was developed in collaboration with award-winning Piedmont Distillers and the versatile end product is smooth enough for shooting or pairing with a wide variety of mixers like lemon-lime soda, sweet tea, lemonade or even energy drinks. As Nelly says, "I'm taking a country tradition and mixing it up for everyone to enjoy." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 37% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Versatile Moonshine:** The rise of moonshine brands that offer versatile flavors and on-trend branding disrupts the traditional image of moonshine. - **Celebrity-endorsed Spirits:** Entrepreneurs in the entertainment industry like Nelly see potential in developing spirits as an extension of their personal brand, opening the door to new collaborations. - **Unconventional Mixer Pairings:** Creating moonshine that can be paired with a wide range of mixers, including energy drinks, presents new opportunities for experimentation and market disruption. ### Industries Being Reshaped - **Alcohol:** The alcohol industry can develop new products that cater to younger consumers with an interest in unique flavors and brand stories, by capitalizing on unconventional mixer pairings. - **Entertainment:** Collaborations between celebrities and distilleries provide opportunities for expanding personal brands and offering new products to fans in the spirits industry. - **Hospitality:** Bars and restaurants looking to differentiate themselves in a crowded market can offer innovative moonshine-based cocktail programs and capitalize on the trend of celebrity-endorsed spirits. ## Related on Trend Hunter - [Creamsicle-Flavored Moonshines](https://www.trendhunter.com/trends/orange-shinesicle-cream-moonshine.md) - [Moonshine Party Packs](https://www.trendhunter.com/trends/midnight-moon-party-in-a-box.md) - [Canned Moonshine Cocktails](https://www.trendhunter.com/trends/moonshine-cocktails.md) - [Sour Moonshines](https://www.trendhunter.com/trends/ole-smoky.md) - [Nostalgic Citrus Moonshines](https://www.trendhunter.com/trends/orange-squeeze-moonshine.md) - [Moonshine-Based Tea Drinks](https://www.trendhunter.com/trends/sugarlands-distilling-co.md) - [Spiked Citrus Fruits](https://www.trendhunter.com/trends/moonshine-mandarins.md) - [Miniature Moonshine Jars](https://www.trendhunter.com/trends/moonshine-jar.md) - [Vanilla-Flavored Moonshine Cream Liqueurs](https://www.trendhunter.com/trends/moonshine-cream-liqueur.md)