# Iconic Eyewear Flagship Launches MOSCOT Opens First Canadian Flagship Store in Yorkville, Toronto By Grace Mahas | Published 2022-02-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/moscot References: [ca.moscot](https://ca.moscot.com/) MOSCOT, the beloved [New York City eyewear brand](https://www.trendhunter.com/trends/rayban-boutique) that boasts over 100 years of optical expertise, recently announced the launch of a [new flagship location in Yorkville](https://www.trendhunter.com/trends/smeg-2), Toronto. The new store will be located in the heart of Yorkville, at 153 Cumberland Street. The retailer has 16 stores worldwide, including New York City, Los Angeles, London, Rome, Seoul, Tokyo, Paris, and Milan. “Starting as a [brick-and-mortar business](https://www.trendhunter.com/trends/toronto-eaton-centre-store) over 100 years ago, we continue to strive to tell our authentic heritage story to the world,” says Dr. Harvey Moscot, 4th Generation & CEO. He adds, “Toronto is a vibrant city full of creative, independent thinkers—much like our home of New York City—and we look forward to sharing the MOSCOT story in a meaningful way in this new territory.” Image Credit: MOSCOT ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 21% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Retail Expansion:** MOSCOT's latest flagship store in Toronto is a part of their global retail expansion strategy. - **Heritage Fashion:** MOSCOT's 100 years of optical expertise creates an opportunity for a heritage fashion trend in the eyewear industry. - **Brand Storytelling:** Highlighting MOSCOT's authentic heritage story creates an opportunity for a brand storytelling trend in the retail industry. ### Sectors Adopting This - **Eyewear:** MOSCOT's expansion into Toronto showcases a growing trend in the eyewear industry and the demand for stylish and quality glasses. - **Fashion:** MOSCOT's focus on heritage and quality indicates a trend in the fashion industry that values tradition and craftsmanship. - **Retail:** MOSCOT's move to open a new flagship store highlights a trend in the retail industry that emphasizes the importance of creating destination stores and immersive shopping experiences. ## Related on Trend Hunter - [Hyper-Realistic Premium Eyewear Stores](https://www.trendhunter.com/trends/gentle-monster-opens.md) - [Luxury Flagship Boutiques](https://www.trendhunter.com/trends/ross-mayer-flagship.md) - [Luxury Luggage Boutique Openings](https://www.trendhunter.com/trends/rimowa-yorkdale-boutique.md) - [Canadian Outerwear Mall Debuts](https://www.trendhunter.com/trends/moose-knuckles-1.md) - [Italian Luxury Brand Expansions](https://www.trendhunter.com/trends/loro-piana-celebrates.md) - [Fine Jewelry Boutique Openings](https://www.trendhunter.com/trends/ecksand-yorkville.md) - [Luxury Retail Expansions](https://www.trendhunter.com/trends/yorkdale-shopping-center.md) - [Luxury Sophisticated Retailers](https://www.trendhunter.com/trends/anine-bing-1.md) - [Yorkville-Based Appliance Stores](https://www.trendhunter.com/trends/smeg-2.md)