# Vivid Iconography Runways The Moschino Spring/Summer 2015 Collection is Youthfully Eccentric By Jana Pijak | Published 2014-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moschino References: [fuckingyoung.es](http://fuckingyoung.es/moschino-springsummer-2015/) & [secure.moschino](https://secure.moschino.com/chooseyourcountry.asp) Jeremy Scott presented his first menswear collection for Italian fashion label [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) during London Collections: Men fashion week. The daring designer injected Moschino with a dose of his signature prints that featured the fashion house's block letter logo along with a mash-up of various pop culture iconography. Whether highlighting iconic happy face imagery or American flag motifs, this runway presentation follows in the footsteps of Jeremy Scott's Fall 2014 ready-to-wear line for women. Instead of focusing on graphic fast food imagery, the designer opts for soda inspired logos and [pattern-clashing prints](https://www.trendhunter.com/trends/vowels-1) in his latest showing for the luxe label. Moschino's [Spring/Summer 2015 presentation](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) defies convention and sets a vibrant tone for summer. The runway show rejects tradition and encourages self expression and individuality. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 60% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Iconic Print Fashion:** The use of bold and recognizable prints in fashion creates opportunities for unique and eye-catching designs. - **Pop Culture Mash-up:** Blending different pop culture icons in design allows for innovative and unexpected combinations. - **Youthful Eccentricity:** Embracing unconventional and daring designs appeals to younger audiences seeking individuality and self-expression. ### Where This Applies - **Fashion:** The fashion industry can leverage iconic prints and pop culture mash-ups to create exciting and avant-garde collections. - **Graphic Design:** Graphic designers can explore the use of bold prints and unexpected combinations inspired by pop culture to create visually stunning and attention-grabbing designs. - **Advertising and Marketing:** Ad agencies and marketers can incorporate iconic prints and pop culture references in their campaigns to attract the attention of younger and more adventurous consumers. ## Related on Trend Hunter - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md)