# AR Fashion Presentations Moschino x H&M Created an Immersive Experience with the Magic Leap One By Laura McQuarrie | Published 2018-10-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-x-hm References: [magic-leap.reality.news](https://magic-leap.reality.news/news/moschino-h-m-harness-power-magic-leap-one-intro-augmented-reality-fashion-world-0189266/) & [www2.hm](https://www2.hm.com/en_us/life/culture/inside-h-m/moschino--tv--h-m--see-the-full-collection.html) In addition to being able to see the pieces from the Moschino x H&M collaboration in-person on the runway in New York City, people were given a chance to step into an [immersive fashion experience](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition) powered by the [Magic Leap One](https://www.trendhunter.com/trends/magic-leap-2). For the Moschino tv H&M global launch event, Warpin Media developed an experience that gave fans the chance to step into the quirky, playful spirit of Moschino by donning a headset. While the physical space was styled to resemble a television set, those who sported a Magic Leap One headset were able to interact with virtual pieces from the Moschino tv H&M collection. Thanks to Magic Leap One's hand-tracking technology, users were able to "touch" the virtual objects. As [augmented reality](https://www.trendhunter.com/trends/snapchat-winter-village) makes it possible for reality-bending visualizations to be created, many of the products were brought to life with dynamic animations. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 52% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Fashion:** Augmented reality technology enables interactive and immersive fashion experiences that merge virtual and physical worlds. - **Virtual Try-on:** Virtual reality allows consumers to virtually try on clothes and accessories before making a purchase, enhancing the online shopping experience. - **Interactive Fashion Shows:** Combining technology and fashion shows, interactive experiences give attendees the opportunity to engage and interact with virtual representations of clothing collections. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can utilize augmented reality and virtual try-on technology to provide innovative and engaging shopping experiences for customers. - **Technology:** The technology industry can create and develop augmented reality tools and platforms for fashion brands and retailers to deliver cutting-edge experiences. - **Event Management:** Event management companies can integrate augmented reality into fashion shows and presentations to enhance attendee engagement and create exciting, memorable experiences. ## Related on Trend Hunter - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Luxury Spatial Computing Apps](https://www.trendhunter.com/trends/balenciaga-app.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [AR-Powered Brand Experiences](https://www.trendhunter.com/trends/marcolin-1.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md)