# Teddy Bear Perfumes The Moschino Toy Fragrance is Designed by Jeremy Scott By Meghan Young | Published 2014-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-toy References: [fashiongonerogue](http://www.fashiongonerogue.com/moschino-toy-fragrance-ad-campaign-photo/) & [secure.moschino](https://secure.moschino.com/chooseyourcountry.asp) Perfume as the world knows it has taken an unexpected turn thanks to the design of the [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) Toy fragrance. In place of the typical stylish bottles that are usually as coveted as the scent it carries, the Moschino Toy takes the form of a [teddy bear](https://www.trendhunter.com/trends/squishmallows-fragrances). This [unconventional packaging](https://www.trendhunter.com/trends/handbag-scents) comes as no surprise as soon as people realize the mastermind behind the design. The one and only Jeremy Scott. Known for his creativity and imagination when it comes to fashion, his first foray into the fragrance industry is as out-of-the-box as people could have expected. The Moschino Toy campaign is just as interesting. Starring Brazilian model Isabeli Fontana, the Moschino Toy bottles form a shawl around her. She was shot by photographer Steven Meisel and shows how the head comes off to reveal the spray. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 49% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Packaging:** Creating unique and playful packaging for fragrances can be a disruptive innovation opportunity in the beauty industry. - **Designer Collaborations:** Collaborating with fashion designers to create fragrance lines, using out-of-the-box ideas can be a disruptive innovation opportunity in the fragrance industry. - **Creative Advertising Campaigns:** Developing creative and unique advertising campaigns, such as using a model wrapped in the fragrance bottles, can be a disruptive innovation opportunity in the marketing industry. ### Sectors Adopting This - **Beauty:** Developing unique and playful packaging for fragrances can be a disruptive innovation opportunity in the beauty industry. - **Fashion:** Collaborating with fashion designers to create fragrance lines using out-of-the-box ideas can be a disruptive innovation opportunity in the fashion industry. - **Marketing:** Developing creative and unique advertising campaigns, such as using a model wrapped in the fragrance bottles, can be a disruptive innovation opportunity in the marketing industry. ## Related on Trend Hunter - [Doll-Inspired Body Mists](https://www.trendhunter.com/trends/doll-skin-body-mist.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Artistic Perfume Bottle Packagings](https://www.trendhunter.com/trends/do-perfume.md) - [Pet-Inspired Perfumes](https://www.trendhunter.com/trends/tamburins-sunshine.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Cartoon-Bear Gift Box Pop-Ups](https://www.trendhunter.com/trends/orange-marmalade-fragrance.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Elegant Holiday Fragrance Gifts](https://www.trendhunter.com/trends/fragrance-gifting-collection.md)