# Historical Archives Open For A Cause Moschino's Mission By Glamboulevard | Published 2007-10-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-opens-historical-archives-for-a-good-cause References: [glamboulevard](http://www.glamboulevard.com) This month, legendary Italian fashion brand, [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) opens the doors to its historical archives to fashion e-tailor YOOX. Almost 300 unique pieces of menswear, womenswear and accessories are currently available on the site. Most of the items are size 4-6 as well as small and medium. The one-of-a-kind pieces will be [auctioned off](https://www.trendhunter.com/trends/lisa-off-duty), starting today, with proceeds donated to the [African Medical & Research Foundation's](https://www.trendhunter.com/trends/african-fashion-futures-incubator) “Go to school with AMREF“. The project aims to increase school's enrollment, as well as health and hygiene condition. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Fashion Archive Auctions:** Fashion brands can open their historical archives and auction one-of-a-kind pieces to support a cause. - **Sustainable Fashion Partnerships:** Fashion brands can partner with nonprofit organizations to donate the proceeds of their sales to support a cause. - **Fashion E-tail Partnerships:** Fashion e-tailers can partner with fashion brands to auction off one-of-a-kind pieces from their historical archives and support a cause. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage their historical archives to support a cause and create unique selling opportunities. - **Nonprofit:** Nonprofit organizations can partner with fashion brands and e-tailers to create sustainable fundraising opportunities. - **E-commerce:** E-tailers can partner with fashion brands to sell one-of-a-kind pieces and contribute to a cause, attracting more customers and increasing sales. ## Related on Trend Hunter - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Furniture Design Resurrections](https://www.trendhunter.com/trends/saint-laurent-revives.md) - [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Collaborative Archival Campaigns](https://www.trendhunter.com/trends/90s-collection.md) - [Festive Fashion-Branded Cakes](https://www.trendhunter.com/trends/moschino-martesana-golden-panettone.md) - [Collectible Luxury Fashion Dolls](https://www.trendhunter.com/trends/marsper-x-gucci.md)