# Violently Rebellious Fashion Ads The Moschino Fall/Winter Campaign Embraces Radical 90s Style By Meghan Young | Published 2016-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-fallwinter References: [fashiongonerogue](http://www.fashiongonerogue.com/moschino-fall-2016-campaign/) & [moschino](https://www.moschino.com/) The rebellious look is a staple in the fashion world and yet the Moschino Fall/Winter 2016 ad campaign explores its more violent nature. It's not often people are confronted with such aggressive imagery when it comes to [fashion ads](https://www.trendhunter.com/trends/asos-inspired-by), yet it's undeniable that they will instantly capture people's attention wherever they are spotted. Each still boldly tells a story of standing up for what you believe in, something that will resonate with audiences. The Moschino Fall/Winter 2016 ad campaign was shot by famed photographer Steven Meisel with creative direction by Jeremy Scott. The looks themselves look like something out of a nineties music video from the [biker jackets](https://www.trendhunter.com/trends/at-the-edge-of-time) and peplum skirts to the leather boots and deconstructed gowns. It stars Raquel Zimmermann, Stella Tennant, Anja Rubik and Anna Cleveland. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Rebellious Fashion:** Opportunity to explore more aggressive imagery and capture attention in fashion advertising. - **Radical Style:** Bringing back 90s fashion aesthetics in a creative, impactful way. - **Standing Up for Beliefs:** Creating fashion campaigns that resonate with audiences by conveying messages of courage and conviction. ### Where This Applies - **Fashion:** Fashion brands can adopt radical and rebellious styles in their ad campaigns to differentiate themselves and attract attention. - **Advertising:** Developing unique and provocative fashion campaigns that push the boundaries and challenge traditional aesthetics. - **Photography:** Opportunity for photographers to experiment with aggressive imagery and create visually striking fashion campaigns. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)