# Iconic Monochrome Campaigns Linda Evangelista Stars in the Moschino Fall/Winter 2014 Campaign By Farida Helmy | Published 2014-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-fallwinter-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/photos-moschino-fall-2014-ads-carolyn-raquel-linda/) & [moschino](http://www.moschino.com/us/women/30th-anniversary_gid25161) Paying the ultimate homage to Moschino’s 80s and 90s styles, new creative director Jeremy Scott gets the fabulous Linda Evangelista to star in the Moschino Fall/Winter 2014 campaign. Going for a [monochrome look](https://www.trendhunter.com/trends/jiyongkim-fw25), the poignant Moschino Fall/Winter 2014 campaign stars models Carolyn Murphy, Karen Elson, Raquel Zimmermann, Stella Tennant, Saskia de Brauw and the iconic 49-year-old Evangelista looking ultra glam and ladylike. The black and white images feature the still-gorgeous supermodel sitting on a stool adorned in the brand's latest looks, which include overcoats, bags and shoes -- all with fast food-inspired touches. Captured by photographer Steven Meisel, the campaign showcases the collection's bevy of options from cocktail dresses to streetwear-inspired caps and hoodies. What makes the collection unique is its personalized take on [McDonald's](https://www.trendhunter.com/trends/graniph) golden arches with a playful 'M' printed on handbags. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Monochrome Fashion:** Opportunity for fashion brands to explore monochrome styles and bring a fresh twist to nostalgic looks. - **Nostalgic Campaigns:** Brands can tap into nostalgia and iconic models to create impactful and memorable ad campaigns. - **Fast Food-inspired Fashion:** Innovative designers can experiment with fast food-inspired touches in their collections for a fun and attention-grabbing aesthetic. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage monochrome trends and iconic models to create unique campaigns and drive consumer interest. - **Advertising:** Advertising agencies can utilize nostalgic themes and iconic models to create compelling and engaging campaigns for brands. - **Design:** Designers can explore the fusion of fast food-inspired elements with fashion to create innovative and playful collections that resonate with consumers. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)