# Bangled Military Coats Alessandra Ambrosio is Fierce for Moschino F/W 2010-11 Campaign By Luisa Amanda Gomes | Published 2010-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-f-w-2010-11-campaign References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/07/moschino-fw-1011-ad-campaign-alessandra-ambrosio-by-inez-vinoodh.html) & [moschino](http://www.moschino.com/prehome.asp?lang=ENG) The lovely Alessandra Ambrosio is absolutely dazzling for the [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) F/W 2010-11 campaign. This line is heavily inspired by [military and nautical themes](https://www.trendhunter.com/trends/studio-nicholson-fw25). Whereas most military and nautical clothing inspirations from the runway this year have maintained disciplined, clean and crisp lines, Moschino's latest offering goes in the opposite direction. [Alessandra Ambrosio models](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) fun pieces that are heavily adorned with gold embellishments and ornaments, from a coat with dangling gold rings for buttons to a matching skirt and heels with similar gold adornments. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gold Embellishments:** Opportunity for adding bold and luxurious details to fashion designs. - **Opposite Direction:** Opportunity to stand out by going against the norm in fashion trends. - **Military and Nautical Theme:** Opportunity to incorporate military and nautical inspirations into fashion collections. ### Where This Applies - **Fashion:** Disruptive innovation opportunities in creating unique and bold clothing designs. - **Luxury:** Opportunity to introduce opulence and grandeur through gold embellishments. - **Design:** Opportunity for designers to explore unconventional and contrasting style directions. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)