# Modern Flower Child Womenswear The Moschino Cheap and Chic Resort 2014 Looks are Fresh as a Daisy By Laura McQuarrie | Published 2013-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-cheap-and-chic References: [wwd](http://www.wwd.com/runway/resort-2014/review/moschino-cheap-chic) & [moschinoboutique](http://www.moschinoboutique.com/navigation.asp?tskay=BD67EC2D) The [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) Cheap and Chic Resort 2014 will want to make you spend all day outside. The gorgeous garments are evocative of a 70s flower child but the clean tailoring lends a freshness that keeps the looks from channeling a sloppy bohemian or hippie aesthetic. The collection is infused with elements of spring like [garden motifs, playful picnic-inspired gingham prints](https://www.trendhunter.com/trends/femininity-in-bloom), watering can-shaped accessories, daisies and flower crowns; these cheery details can't help but encourage you to soak up the sun. The collection's delicate floral tones are rounded out with a few black garments that lend versatility and prevent the looks from being all too sweet. The clothes are made of [light, breathable materials](https://www.trendhunter.com/trends/the-resort-collection) like cottons and viscose -- the perfect warm-weather fashion choices for a modern earth-loving woman. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Flower Child Fashion:** Opportunity to incorporate sustainable and plant-based materials in clothing, footwear, and accessories, and partner with florists and gardening companies for marketing campaigns and collaborations. - **Picnic-inspired Prints:** Opportunity to design and market lifestyle products such as tableware, outdoor furniture, and picnic accessories with playful and colorful gingham prints. - **Nature-inspired Accessories:** Opportunity to create jewelry, bags, and other fashion accessories inspired by floral and gardening motifs, using eco-friendly materials and production methods. ### Where This Applies - **Fashion and Apparel:** Incorporate sustainable materials, create plant-based dyes, and collaborate with local florists for synergistic marketing opportunities. - **Outdoor and Garden Products:** Integrate playful and colorful designs to outdoor products that encourage a playful and bohemian vibe among nature lovers. - **Lifestyle and Home Goods:** Diversify products into tablewares, housewares, and home decor that feature cheery, flower-centric designs for a playful ambiance. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md)