# Country-Inspired Perfume Campaigns The Moschino Cheap and Chic 'Chic Petals' Ad Stars Ginta Lapina By Meghan Young | Published 2013-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-cheap-and-chic-chic-petals References: [fashiongonerogue](http://www.fashiongonerogue.com/ginta-lapina-moschino-cheap-and-chic-petals-fragrance/) & [moschino](http://www.moschino.com) The [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) Cheap and Chic 'Chic Petals' ad campaign is refreshing and feminine. Inspired by the quintessential countryside, model Ginta Lampina dons the classic red and white plaid dress that complements the beautiful flower bushes and blue skies behind her. Most importantly, of course, the flirty outfit is the perfect partner to the [perfume bottle being promoted](https://www.trendhunter.com/trends/art-of-perfuming). Since the scent is full of wood and fruity notes, it is only natural that the Moschino Cheap and Chic 'Chic Petals' ad campaign would embrace the outdoors as well. Nevertheless, it does so in a playful and subtly provocative way. Shot and directed by photographer Giampaolo Sgura, the print ad is accompanied by commercial spot in which the blonde beauty frolics in grassy fields. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Countryside-inspired Perfume:** Opportunity for perfume companies to create scents and marketing campaigns inspired by rural areas and nature. - **Playful and Provocative Perfume Advertising:** Opportunity for perfume companies to create ad campaigns that are both playful and subtly provocative, using outdoor settings and flirty fashion. - **Fruity and Woody Perfume Scents:** Opportunity for perfume companies to innovate and create new scents that incorporate both fruity and woody notes, such as in Moschino's 'Chic Petals' scent. ### Where This Applies - **Perfume:** Perfume companies can take inspiration from rural areas and nature to create new scents and ad campaigns, such as Moschino's 'Chic Petals'. - **Fashion:** Fashion companies can team up with perfume companies to create playful and flirty outfits and ad campaigns that complement new scents inspired by the outdoors. - **Photography:** Photographers can collaborate with perfume companies to create outdoor photo shoots and commercial spots that showcase new scents and playful fashion, like Giampaolo Sgura did for Moschino's 'Chic Petals' ad campaign. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Irreverent Feminine Fragrances](https://www.trendhunter.com/trends/miu-miu-miutine.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)