# Haute Hamburger Couture Moschino by Jeremy Scott Fall/Winter 2014 is Fast Food Flawlessness By Michael Hemsworth | Published 2014-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/moschino-by-jeremy-scott-fallwinter-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/02/21/moschino-jeremy-scott-fall-winter-2014-collection/) & [moschino](http://www.moschino.com) Renowned the world over for his exuberant attention to stepping outside the fashion box, Jeremy Scott extends his supremacy in the fashion world with the [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) by Jeremy Scott Fall/Winter 2014 that boasts some heart attack-worthy designs. Taking inspiration from the [fast food industry](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1) and junk food in general, Scott transforms formalized frocks into gaudy gowns fit for a street punk princess. McDonald's-inspired duds aside, the Moschino by Jeremy Scott Fall/Winter 2014 also features oversized dresses designed to look like candy bar wrappers that sumptuously transform the models into pieces of metaphorical chocolate. Finished off with Scott's iconic use of [SpongeBob SquarePants](https://www.trendhunter.com/trends/spinnaker-spongebob-squarepants) and the Moschino by Jeremy Scott Fall/Winter 2014 collection is sure to reign supreme amidst the uptight fashion industry that falls to the wayside in comparison. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 78% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fast Food Fashion:** Opportunity for clothing designers to explore unique and bold designs inspired by fast food and junk food that will appeal to younger generations. - **Food and Fashion Collab:** Opportunity for food industry brands to collaborate with clothing designers and create unique collections that blend the worlds of food and fashion. - **Metaphorical Modelling:** Opportunity for modeling agencies and fashion designers to incorporate the use of metaphors into fashion shows, creating unique, attention-grabbing experiences for consumers. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion industry brands to explore bold and unique designs inspired by fast food and junk food. - **Food and Beverage:** Opportunity for food industry brands to collaborate with clothing designers and create unique collections that blend the worlds of food and fashion. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to help fashion and food industry brands collaborate and develop unique campaigns that promote their joint ventures. ## Related on Trend Hunter - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Festive Fashion-Branded Cakes](https://www.trendhunter.com/trends/moschino-martesana-golden-panettone.md) - [QSR-Themed Premium Jewelry](https://www.trendhunter.com/trends/litter-and-glamour-collection.md) - [QSR-Themed Mechandise Capsules](https://www.trendhunter.com/trends/graniph.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)