# Juicy Sessionable Wines Cupcake Vineyards' Signature Sweets is a Collection of Moscato-Based Wine By Laura McQuarrie | Published 2022-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moscato-based-wine References: [businesswire](https://www.businesswire.com/news/home/20220309005183/en) & [CupcakeVineyards](http://CupcakeVineyards.com/)  The Cupcake Vineyards Signature Sweets collection introduces bright and juicy 5.5% ABV Moscato-based wine that's refreshingly sweet and sessionable. Cupcake Winemaker Jessica Tomei shares, “We have seen an increased interest in [fruit-forward and sweet style wines](https://www.trendhunter.com/trends/cherry-moscato) from wine lovers—particularly those who have enjoyed our Moscato d’Asti." The Signature Sweets Collection includes choices like Sweet Red, which works well as an aperitif, as well as [Peach, Watermelon and Berry](https://www.trendhunter.com/trends/watermelon-chili). With its many fruit-forward flavors, this collection offers something for everyone with options that are medium-bodied, light-bodied and ready to enjoy in the spring and summer, ideally chilled. The low-alcohol movement is driving interest in [sessionable wine](https://www.trendhunter.com/trends/bota-box-breeze) and products that are more approachable for daytime drinking occasions. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 33% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sessionable Wines:** The trend of low-alcohol, sessionable wine is growing, presenting an opportunity for wine makers to create lighter, more approachable products for daytime drinking occasions. - **Fruit-forward Wines:** Consumers are showing increased interest in fruit-forward, sweet style wines, giving winemakers the opportunity to create new and unique flavor profiles. - **Flavored Wines:** The popularity of Cupcake Vineyards' Signature Sweets flavored wine collection shows there is potential for winemakers to create new and unique wine flavors that appeal to consumers. ### Industries Being Reshaped - **Wine-making Industry:** The wine-making industry can benefit from exploring the low-alcohol, fruit-forward and flavored wine trends to create new products that meet consumers' evolving tastes. - **Beverage Industry:** The beverage industry can explore the growing trend of sessionable wines as a potential new market opportunity to offer lighter, lower alcohol options to consumers. - **Hospitality Industry:** The hospitality industry can benefit from offering low-alcohol, fruit-forward and flavored wine options on their menus to cater to customers seeking lighter and approachable drinks for daytime occasions. ## Related on Trend Hunter - [Ready-to-Pour Mango Mimosas](https://www.trendhunter.com/trends/ready-to-serve-mimosas.md) - [Cocktail-Inspired Wine Collections](https://www.trendhunter.com/trends/signature-cocktail-collection.md) - [Spicy Low-Alcohol Wines](https://www.trendhunter.com/trends/the-spicy-series.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Low-ABV Wine Ranges](https://www.trendhunter.com/trends/nice-session-wines.md) - [Juicy Watermelon Wines](https://www.trendhunter.com/trends/watermelon-moscato.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md) - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md)