# Green Meat-Free Burgers The Mos Plant-Based Green Burger is Free from Meat, Fish and More By Michael Hemsworth | Published 2020-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mos-plantbased-green-burger References: [soranews24](https://soranews24.com/2020/03/26/japans-most-popular-domestic-burger-chain-adds-100-percent-vegan-burgers-to-menu/) & [mos.co.jp](https://www.mos.co.jp/global/) The Mos Plant-Based Green Burger is a figuratively and literally green menu item from the [QSR](https://www.trendhunter.com/trends/aw-plantbased-burger) brand in Japan that will offer patrons a tasty, [meat-free way](https://www.trendhunter.com/trends/mcveggie) to satisfy their hunger. The burger is free from meat, fish, dairy products, eggs and any other animal-based ingredients to make it suitable for consumers who lead a [vegan lifestyle](https://www.trendhunter.com/trends/grilld-and-beyond-meat). The patty is crafted with a base of soybeans along with cabbage and konnyaku, which is a traditional Japanese yam gelatin. The bun has a light green profile that's achieved using spinach puree that also works to give it a natural sweetness. The Mos Plant-Based Green Burger is priced at 538 yen ($5) and is available now at select locations with expanded availability in Japan potentially rolling out in May. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Burgers:** Opportunity for food companies to develop meat-free alternatives that appeal to consumers seeking healthier food options. - **Veganism:** Opportunity for companies to develop animal-free alternatives to traditional products and capture a growing market segment of consumers who prioritize ethical and sustainable consumption. - **Alternative Ingredients:** Opportunity for food companies to explore and adopt alternative ingredients that can mimic the taste and texture of meat, dairy, and other animal-based ingredients to create new plant-based products. ### Who This Affects Most - **Fast-food:** Opportunity for fast-food chains to expand their plant-based menu offerings and attract health-conscious and ethically-aware consumers. - **Food Manufacturing:** Opportunity for food manufacturers to develop new plant-based products and ingredients to substitute for animal-based ingredients. - **Natural Foods:** Opportunity for natural foods companies to create plant-based products that appeal to health-conscious consumers seeking whole, nutritious and sustainable food options. ## Related on Trend Hunter - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Mycoprotein Plant-Based Burgers](https://www.trendhunter.com/trends/mycoprotein-plantbased-burger.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md) - [Alt Seafood Burgers](https://www.trendhunter.com/trends/salmonish-burger.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md) - [Umami Vegan Burgers](https://www.trendhunter.com/trends/plant-based-salmon-burger.md)