# Fast-Food Pop-Up Events Wendy's is Hosting 'Morty's Mayhem,' a Rick and Morty-Themed Pop-up By Colin Smith | Published 2022-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mortys-mayhem References: [qsrmagazine](https://www.qsrmagazine.com/news/wendys-unveil-rick-and-morty-pop-experience-las-vegas) & [pressroom.warnermedia](https://pressroom.warnermedia.com/us/ca/media-release/wendys-and-adult-swim-launch-custom-mortys-mayhem-experience-resorts-world-las-vegas?language_content_entity=en) [Wendy's](https://www.trendhunter.com/trends/ncaa-march-madness-promotion) has announced 'Morty's Mayhem,' a new collaborative event with 'Rick and Morty,' the popular adult-targetted cartoon series. Morty's Mayhem is being hosted as part of the many 'March Madness' celebrations from Wendy's, as the restaurant is the home to the official burger of March Madness. At Morty's Mayhem, attendees can get "schwifty" with Rick and Morty-themed, basketball-themed experiences. Attendees can also earn rewards as part of this free pop-up. These rewards include unique branded apparel and swag. Additionally, Wendy's is offering a limited-edition menu at these pop-ups. This menu includes the 'Pickle Rick [Frost](https://www.trendhunter.com/trends/frost-x-huda-beauty)' and various other menu items that suit the basketball season. Morty's Mayhem opens on Thursday, March 17th, 2022, at 11 am, and will run until 9 pm daily until March 20th. Image Credit: Wendy's ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 92% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Events:** The rise of pop-up events in fast-food spaces, inspired by popular culture, offers opportunities for collaboration and immersive experiences for brands. - **Limited-edition Menus:** Offering limited-edition menus at pop-up events is a growing trend for fast-food brands, providing a sense of exclusivity and uniqueness to customers. - **Brand Collaborations:** Collaborating with well-known brands, such as 'Rick and Morty,' can provide fast-food chains with an opportunity to attract new customers and tap into different markets. ### Sectors Adopting This - **Fast Food:** Fast-food restaurants can create their own pop-up events to generate buzz, drive foot traffic and sales, and create exclusive menu offerings. - **Entertainment:** Entertainment industry makers can explore partnering with fast-food brands to develop pop-up experiences and limited-edition merchandise. - **Marketing and Advertising:** Marketing and advertising agencies can assist fast-food brands in creating unique and immersive experiences that attract loyal and new customers. ## Related on Trend Hunter - [Basketball-Themed Fast Food Promotions](https://www.trendhunter.com/trends/ncaa-march-madness-promotion.md) - [Whimsical Gothic-Themed Meals](https://www.trendhunter.com/trends/meal-of-misfortune.md) - [Spicy QSR Collaborations](https://www.trendhunter.com/trends/wendys-and-takis.md) - [Cartoon-Inspired Burger Meals](https://www.trendhunter.com/trends/krabby-patty-kollab.md) - [Basketball-Themed QSR Promotions](https://www.trendhunter.com/trends/arbys-3.md) - [Cartoon-Themed QSR Treats](https://www.trendhunter.com/trends/wendys-6.md) - [Breakfast-Themed Metaverses](https://www.trendhunter.com/trends/sunrise-city.md) - [VR Burger Restaurants](https://www.trendhunter.com/trends/wendyverse.md) - [Cartoon-Inspired Burger Meals](https://www.trendhunter.com/trends/krabby-patty-burger.md)