# Prebiotic Fruit Beverages Mortal Debuts the 'Mortal Power' Prebiotic Beverage By Kanesa D | Published 2022-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mortal-power References: [bevnet](https://www.bevnet.com/news/2022/mortal-launches-in-sprouts-farmers-markets-innovation-coolers) & [radcraftbeer](https://radcraftbeer.com/news/mortal-sprouts-innovation-coolers)  ‘[Mortal Power](https://www.trendhunter.com/trends/basillion-strawberries)’ is Mortal's first non-kombucha product, helping the company expand into the nutritional beverages industry. Prebiotics are added to the high-performance drink, which comes in flavors like ‘Berry Cherry + Collagen,’ ‘Prickly Pear Watermelon + Magnesium,’ ‘Green Tea Lime w/Caffeine,’ and ‘Hibiscus Ginger + Electrolytes.’ Each can includes 20-30 calories, 12 oz of juice, and less than 4 grams of sugar. The ‘Mortal Power’ beverage costs $2.79 per unit. Mortal’s founder and CEO, Becca Schepps, recognizes that “[t]he launch of Power is a major evolution for our company. We always wanted to be more than a kombucha company. Last summer we launched an alcoholic offering, and with this [prebiotic sparkling water](https://www.trendhunter.com/trends/newater) we estimate that by the end of 2022, 50 percent of our revenue will be from non-traditional kombucha products.” Image Credit: Mortal ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 77% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Prebiotic Beverages:** Consumer demand for functional beverages that contain prebiotics is creating an opportunity for companies to expand their product line and capture market share in the beverage industry. - **Non-traditional Kombucha Products:** Companies can leverage their expertise in fermentation to create innovative probiotic products beyond traditional kombucha, tapping into the growing trend towards gut health. - **Low-calorie, Low-sugar Drinks:** As consumers become more health-conscious, there is a trend towards low-calorie, low-sugar drinks, creating opportunities for companies to develop products that cater to this demand. ### Who This Affects Most - **Functional Beverages:** The functional beverages market is growing due to increasing health-consciousness among consumers, creating opportunities for companies to develop products that offer specific benefits, such as prebiotics. - **Fermented Beverages:** Companies with expertise in fermentation can leverage this knowledge to expand beyond traditional kombucha products and develop new innovative probiotic drinks. - **Natural and Organic Beverages:** As consumers become more health-conscious, demand for natural and organic beverages is increasing, creating opportunities for companies to cater to this market segment with low-calorie, low-sugar drinks that promote gut health. ## Related on Trend Hunter - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Functional Prebiotic Soda Lines](https://www.trendhunter.com/trends/health-ade-2.md) - [Juicy Prebiotic Sodas](https://www.trendhunter.com/trends/simply-pop.md) - [Mineral-Enhanced Prebiotic Sodas](https://www.trendhunter.com/trends/dalstons-prebiotic-soda.md) - [Prebiotic Sparkling Waters](https://www.trendhunter.com/trends/organic-prebiotic-sparkling-water.md) - [Prebiotic Ginger Beverages](https://www.trendhunter.com/trends/sparkling-prebiotic-beverages.md) - [Next-Generation Functional Kombuchas](https://www.trendhunter.com/trends/functional-kombucha.md) - [Strawberry Basil-Flavored Kombuchas](https://www.trendhunter.com/trends/basillion-strawberries.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md)