# High-Frequency Radio Ads This Morrisons Ad is So High Pitched, Only Dogs Can Hear it By Laura McQuarrie | Published 2023-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/morrisons-ad References: [lbbonline](https://lbbonline.com/news/morrisons-wishes-your-dogs-bone-appetit-with-valentines-doggy-dine-in-campaign)  Leo Burnett recently completed its first [Morrisons](https://www.trendhunter.com/trends/uk-supermarket-chain) ad and it targets dogs with a high-frequency note that can't be heard by humans. The "Doggy dine in” Valentine's Day promotion brings awareness to the brand's [Dine In For Dogs meal deal](https://www.trendhunter.com/trends/deliveroo-and-french-bandit), where pet owners can treat their furry friends to an evening of fine dining. The ad opens with barking and a voiceover that gives details of the meal deal. Throughout the ad, there's a high-frequency note that only dogs can hear. Unbeknownst to humans, there's a reason that pets seem to respond so well to the ad when it comes on the radio. To support the radio ad, Morrisons is working with a handful of [dog influencers](https://www.trendhunter.com/trends/merry-chaos) like The Puggy Smalls, Pop Sausage and ItsPomegranate. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 51% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **High-frequency Advertising:** Developing ads that include high-frequency notes only audible to certain animals can form unique brand interactions and experiences. - **Pet-focused Marketing:** Targeting pet owners with creative promotions and campaigns could lead to increased loyal brand followings and sales. - **Influencer Marketing for Pets:** Collaborating with influential pets on social media can enhance product visibility among niche communities of animal lovers. ### Who This Affects Most - **Advertising:** Incorporating new audio technologies and unique formats could lead to innovative and engaging ad campaigns for brands. - **Pet Food:** Developing specialized meal deals and products targeting pet owners can provide new revenue streams for pet food companies. - **Social Media:** Partnering with social media influencers to develop personalized and authentic branded content can strengthen brand visibility and audience engagement. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [AI-Generated Dog-Friendly Playlists](https://www.trendhunter.com/trends/gentle-taills.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Dog-Friendly Driving Playlists](https://www.trendhunter.com/trends/playlist-for-dogs.md)