# Interactive Cat Videos This Interactive Morris the Cat Video is a Preview for SXSW 2015 By Rebecca Byers | Published 2015-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/morris-the-cat References: [mashable](http://mashable.com/2015/03/11/sneak-peek-sxsw-mashable-house/) & [9lives](http://9lives.com/catseyeview/) Morris the Cat, the [9 Lives mascot](https://www.trendhunter.com/trends/purradise), appears in a hilarious [interactive cat video](https://www.trendhunter.com/trends/i-want-a-puppy-kitten-studios) ahead of his appearance at the Mashable House at SXSW 2015. The video, titled 'Cat's Eye View,' takes the viewer through a series of trials and tribulations of Morris the Cat at home while trying on a Google Glass-inspired [wearable technology glasses](https://www.trendhunter.com/trends/great-cable-challenge). In 'Cat's Eye View,' Morris the Cat plays a video game, books a haircut and generally goes about his day. The interactive video also includes an outtakes reel. Morris the Cat's appearance is one of many interactive and playful events being hosted at Mashable House during SXSW 2015. The Mashable House will also play host to an emoji temporary tattoo booth from the folks at Tattly. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Interactive Videos:** Opportunity for brands to create engaging and immersive video experiences. - **Wearable Technology:** Potential to develop innovative wearable devices for pets. - **Emoji Tattoos:** Emerging trend of temporary tattoos that incorporate popular emojis. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Creating interactive video ads that captivate viewers. - **Pet Products:** Disruptive innovation opportunity: Designing wearable technology specifically for pets. - **Fashion:** Disruptive innovation opportunity: Incorporating popular emojis into temporary tattoo designs. ## Related on Trend Hunter - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [VR Cat Experiences](https://www.trendhunter.com/trends/vr-cat-experiences.md) - [Game-Based Pet Adoption Events](https://www.trendhunter.com/trends/gamebased-pet-adoption-event.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [AI-Powered Cat Doors](https://www.trendhunter.com/trends/flappie.md) - [Staring Contest AR Campaigns](https://www.trendhunter.com/trends/blink-break-1.md) - [Feline-Hosted Podcasts](https://www.trendhunter.com/trends/whiskas-purrcast.md) - [Multi-Mode Smart Cat Toys](https://www.trendhunter.com/trends/cheerble-wicked-ball-m3.md) - [AI-Powered Cat Analyzers](https://www.trendhunter.com/trends/pharaohs-lost-cat.md)