# Floating Luxury Hotels The MORPHotel Floats Around the World in Style By Amanda Chang | Published 2010-10-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/morphotel References: [bornrich.org](http://www.bornrich.org/entry/morphotel-a-floating-shape-changing-luxury-hotel/) & [iagsrbonmade](http://iags.carbonmade.com/projects/2851186#2) Nothing says "unique and innovative" like the MORPHotel. A unique project first conceptualized by the brilliant Gianluca Santosuosso, MORPHotel allows individuals to live within this [buoyant system](https://www.trendhunter.com/trends/pura-vida-floating-home) as it moves around the world. You've heard of [submerged hotels](https://www.trendhunter.com/trends/beyond-horizons) and hotels in space, but what about a hotel that adapts to the weather conditions via a [linear structure](https://www.trendhunter.com/trends/modular-offgrid-house) developed around its vertebral spine? Unlike a cruise ship, the MORPHotel is slow-moving, making for one fabulous, endless and luxurious voyage. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Floating Hotels:** Opportunity for hotels to adopt a floating structure that moves around the world, offering unique and luxurious experiences. - **Weather-adaptive Structures:** Innovation in architectural design to create buildings, hotels, or resorts that can adapt to weather conditions, enhancing guest experiences. - **Slow-moving Voyages:** A trend towards leisurely and luxurious travel experiences, providing an opportunity for floating hotels to offer extended and delightful journeys. ### Where This Applies - **Hospitality:** Floating hotels present a disruptive opportunity for the hospitality industry to offer exclusive and adventurous accommodation experiences. - **Architecture:** The development of weather-adaptive structures opens up new possibilities for architects to create innovative and environmentally-friendly designs. - **Travel and Tourism:** Slow-moving voyages on floating hotels provide a unique experience for travelers, creating a niche market in the travel and tourism industry. ## Related on Trend Hunter - [Captivating Stilt-House Hotels](https://www.trendhunter.com/trends/mast-1.md) - [Floating Eco-Tourist Hotels](https://www.trendhunter.com/trends/turtle-bay.md) - [Moving Floating Entertainment Hubs](https://www.trendhunter.com/trends/oceaya.md) - [Mobile Otherworldly Hotel Vehicles](https://www.trendhunter.com/trends/tesla-mobile-resort-hotel.md) - [Sky-Based Hotel Aircrafts](https://www.trendhunter.com/trends/nuclearpowered-sky-hotel.md) - [Waterside Retreat Designs](https://www.trendhunter.com/trends/bora-boral.md) - [Recycled Plastic Floating Homes](https://www.trendhunter.com/trends/mast.md) - [Floating River Cabins](https://www.trendhunter.com/trends/floating-river-cabin.md) - [Flax Fiber Floating Homes](https://www.trendhunter.com/trends/blue-nomad.md)