# Purse Hats Isaac Mizrahi Tranforms Toques From Hats to Purses And Back Again By m0ddie | Published 2009-02-22 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/morphing-images-at-isaac-mizrahi References: [m0ddie.wordpress](http://m0ddie.wordpress.com/2009/02/21/isaac-moves-the-toque-from-purse-to-hat-whimsy/) Mercedes bent fall 2009 fashion week produced much expected scenery: black. Exactly how many black pieces does one need in their wardrobe? A closetful, according to the designers. Near the end of February’s fashion week, Isaac Mizrahi chucked some lively color and much needed whimsy down the runway. Using the familiar hat-shape of the toque, he translated that image into a purse, and then back into a hat. [Moschino](https://www.trendhunter.com/trends/moschino-x-milano-handbag) would be proud. **Implications** - Consumers in modern society are looking for products that utilize the idea of reusing something. Items that feature a [transforming quality](https://www.trendhunter.com/trends/subu-x-hpotr) are appealing to those who desire an older element in their newer styles as well. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Transforming Fashion:** Opportunity for designers to create products that can transition between different forms, such as hats transforming into purses. - **Sustainable Design:** Opportunity to meet consumer demand for products that incorporate reuse and repurposing, offering a more eco-friendly approach to fashion. - **Whimsical Accessories:** Opportunity to tap into the market for playful and unique accessories that add a touch of fun and creativity to an outfit. ### Industries Being Reshaped - **Fashion Design:** Fashion designers can explore innovative ways to incorporate transforming elements into their designs, offering customers versatile and unique products. - **Accessories:** Opportunity to create whimsical accessories in the form of transforming hats or purses, appealing to fashion-forward consumers. - **Sustainable Fashion:** The trend towards reusing and repurposing fashion items creates opportunities for brands focused on sustainable fashion, leveraging the appeal of transforming products. ## Related on Trend Hunter - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Multifunctional Travel Totes](https://www.trendhunter.com/trends/sidney-byron.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Pleated Feline-Inspired Purses](https://www.trendhunter.com/trends/playful-volume-2.md) - [Urban Geometric Totes](https://www.trendhunter.com/trends/bao-bao-issey-miyake-1.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md)