# Morphing Into TV Imagery Pioneer Electronics KURO Use Fascinating Transformations By Elsa Blaine | Published 2008-12-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/morphing-due-to-extreme-tv-viewing-pioneer-electronics-kuro-brand-launch References: [pioneerelectronics](http://www.pioneerelectronics.com/PUSA/PressRoom/Press) The latest ad campaign from [Pioneer Electronics](https://www.trendhunter.com/trends/dj-systems) celebrates “Transformations.” The models in the promotions are morphed into what they are viewing on the company’s new Kuro televisions. First there’s a guy who is watching a [sportscar race](https://www.trendhunter.com/trends/you-are-how-you-car) so intensely that pistons and wheels are popping out of him. Then there is a pair of beautiful women, one developing into a butterfly while viewing a nature show and another changing into a rose, vine and all. The forth image is of a man experiencing the [dynamic sound](https://www.trendhunter.com/trends/music-deserves-bose) coming from his new EX Series speakers which cause him to shape-shift into a trumpet. The stunning black and white photographs were taken by David Fields and the creative editing was done by SuperFad. I have added close-ups of the shots for your viewing pleasure and appreciation. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 57% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **TV Imagery Transformations:** Opportunity for integrations between advertising campaigns and new technologies to provide more immersive viewing experiences. - **Morphing Marketing:** Innovative marketing campaigns that use morphing technology to showcase product features or create unique visual experiences. - **Dynamic Sound Shaping:** Revolutionizing the audio industry with speakers that create a truly immersive and interactive listening experience. ### Where This Applies - **Consumer Electronics:** Incorporating morphing technology into electronic devices or using it to enhance marketing campaigns can differentiate a brand from competitors. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to explore alternative and unconventional methods of promoting products or services. - **Audio Engineering:** Developing innovative audio technology that immerses listeners and allows for a more interactive and personalized experience. ## Related on Trend Hunter - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Mesmerizing Home Improvements](https://www.trendhunter.com/trends/home-improvements.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md)