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# Makeup Brush Subscription Services
MorpheMe Sends Makeup Brushes to Subscribers Each Month

By Mishal Omar | Published 2017-06-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/morpheme
References: [liveglam](https://liveglam.com/2017/04/23/may-morpheme-brush-breakdown/) & [liveglam](https://liveglam.com/)

MorpheMe is a subscription service offered by the LiveGlam Makeup Club which sends makeup brushes each month to those who sign up for the service.

While good makeup brushes tend to be quite expensive, MorpheMe provides an affordable service for those who are interested in consistently updating their makeup tools. Each month, the brand sends a few makeup brushes to subscribers that can be used for various functions.

As an example, this month the MorpheMe brand is offering a small buffer brush that can be used to apply foundation, a mini contour brush designed to enhance the appearance of cheekbones, a fluffy powder brush for setting concealer, a miniature round contour brush, and a round liner brush.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 39% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Makeup Brush Subscription Services:** Disruptive Innovation Opportunity: Explore new subscription models for other beauty products like skincare or haircare.
- **Affordable Makeup Tools:** Disruptive Innovation Opportunity: Develop affordable alternatives for other premium beauty products and accessories.
- **Convenience and Personalization:** Disruptive Innovation Opportunity: Create personalized beauty subscription services tailored to specific customer needs and preferences.

### Sectors Adopting This

- **Beauty Subscription Services:** Disruptive Innovation Opportunity: Introduce customization options to beauty subscription services, allowing customers to choose specific products they want each month.
- **E-commerce:** Disruptive Innovation Opportunity: Utilize AI and data analytics to recommend personalized beauty product bundles based on individual preferences and trends.
- **Direct-to-consumer:** Disruptive Innovation Opportunity: Explore partnerships with popular influencers or celebrities to promote subscription services and reach wider audiences.

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