# Pre-Date Metamorphosis Shape Shifters for Chocolate Pillow Candy By lourdes sanchez bayas | Published 2008-11-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/morphed-individuals-people-changing-shape-for-chocolate-pillows References: [illegaladvertising](http://www.illegaladvertising.com/index.php?vermouth=viewvideo&id=959) This is a very entertaining and great advert for a Japanese candy called Chocolate Pillows. This fast-action advert features a young woman morphing into completely different personalities and exteriors by zipping out or peeling off their bodies in sort of a rebirth or transformation. That's the best way I can explain this ad, but whatever the case may be, this is a ridiculously fun, creative and well executed advert. **Implications** - Consumers have an undoubted attachment to food and food-related products, and with this, businesses should consider the opportunity to appeal to consumer's appetites. Products that incorporate elements of food like these food pillows will put consumers in a pleasant mood. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 8% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Food-inspired Products:** Businesses can consider incorporating food elements to appeal to consumer's appetites. - **Shape-shifting Advertising:** Incorporating transformation or metamorphosis in ads can make for a fun and creative experience for consumers. - **Fast-action Adverts:** Creating more fast-paced and attention-grabbing adverts can increase consumer engagement and interest. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the incorporation of more playful and creative product designs like food pillows. - **Advertising:** The advertising industry can experiment with more entertaining and fast-paced adverts to increase consumer engagement. - **Entertainment:** The entertainment industry can incorporate more shape-shifting and transformational elements in their productions for a unique and captivating experience. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md)